Did you make the cut for the Marketing Excellence Awards Philippines 2024?

In its fourth iteration, the Marketing Excellence Awards Philippines continue to celebrate the nation's outstanding campaigns and remarkable talents that have showcased their brilliance, innovation, and resilience amidst the challenges of the past year.

In response to valuable feedback and in recognition of the field's dynamic evolution, five new categories have been introduced, such as 'Excellence in Location-Based Marketing' and 'Excellence in Urban Guerrilla Marketing'. This has brought the grand total of categories to 42 where the finalists will contend for the gold, silver, and bronze trophies, with the ultimate honour of "Marketer of the Year" awaiting the highest achiever across all categories.

MARKETING-INTERACTIVE’s esteemed panel of judges, consisting of 21 accomplished client-side marketing professionals, meticulously evaluated the entries in each category to ensure a fair and rigorous selection process.

“While most campaigns addressed relevant pain points, the top performers stood out due to their exceptional strategic marketing capabilities, innovative approaches, and effective execution,” said Carla Christina Cruz, head of marketing and communications of Amway. “These campaigns highlighted a comprehensive and well-executed strategy, while others successfully leveraged technology and innovative strategies to achieve significant marketing success.”

Pocholo Garcia, head of digital and e-Commerce of Malayan Insurance said that the entries that really impressed him were those that decided to go for untapped markets. "It takes a lot of guts and creativity to go for new customers who aren’t just low hanging fruits.”

Last but not least, Renée Funtanilla, assistant vice president marketing and customer experience of MPT Mobility said that reviewing this year's nominations and entries reminded her of what she truly loves about marketing: the marriage of creativity and strategy.

“Achieving this union has become even more challenging with new platforms, metrics and technologies emerging almost daily. Yet, these brands and agencies have certainly risen to the occasion, showcasing veritable Marketing Excellence,” said Funtanilla.

Curious to discover who left our esteemed judges impressed? Meet the finalists of the Marketing Excellence Awards 2024 Philippines!

Speak to our project managers for more info about awards packages:

Bianca Mariz
Regional Project Manager
Tel: +65 6692 9031 Ext 821
Mobile: +63 9171620568
Email: biancam@marketing-interactive.com

Chellsy Baltazar
Regional Project Manager
Tel: +65 6692 9031 Ext 818
Mobile: +63 9352419190
Email: chellsyb@marketing-interactive.com

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