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Manulife HK and Macau names new chief strategy officer

Manulife HK and Macau names new chief strategy officer

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Manulife Hong Kong has bolstered its leadership with a series of senior appointments, including elevating Louisa Li (pictured) to chief strategy officer for Hong Kong and Macau, as well as head of the Macau branch. 

Currently head of strategy and transformation at Manulife Asia, Li’s expanded role will be effective 1 September 2025, aiming to further accelerate growth strategies and initiatives in Hong Kong and Macau.

In this expanded capacity, Li will lead the Hong Kong and Macau strategy team, the strategic project management office, and the Macau branch, while continuing to drive strategy and transformation across the Asia segment. She will be responsible for setting the overall strategic direction for Manulife’s operations in Hong Kong and Macau, and driving growth strategies across both markets. 

In addition, Li will assume overall accountability for Macau operations and lead strategic project management efforts to unlock value-driven synergies across the company’s portfolio of projects.

Li will remain a member of the global leadership team and the Asia segment executive leadership team, and will join the senior management team for Hong Kong and Macau.

Meanwhile, Manulife has appointed Danny Lee as chief health officer for Hong Kong and Macau, aiming to bolster its health capabilities and reinforce its ambition to be the health partner of choice. In this newly created role, Lee will lead the development of differentiated health propositions and elevate the end-to-end healthcare experience for customers. He will oversee the entire Health business, encompassing health propositions, portfolio optimisation, provider and medical management, and health transformation - all aimed at delivering enhanced customer experience and value.

Additionally, KC Cheung has been appointed chief product officer for Hong Kong and Macau. In his new role, Cheung will lead product innovation, transformation, and in-force management to meet evolving customer needs and ensure sustainable value across the product portfolio.

Both Lee and Cheung will assume their new roles effective 14 October 2025, and will be key members of the company’s senior management team for Hong Kong and Macau.

Patrick Graham, CEO of Manulife Hong Kong and Macau, said: “These appointments reflect our ongoing commitment to building a high-performing leadership team that drives our growth ambitions and strategic priorities in Hong Kong and Macau. With deep expertise across health, product, and strategy, Lee, Cheung, and Li bring complementary strengths that will enable us to innovate, execute with agility, and deliver greater value to our customers.”

“Their appointments also underscore our focus on attracting and developing top talent through a robust and ongoing leadership pipeline. I am confident that they will play a pivotal role in strengthening our market leadership and driving long-term success,” Graham added. 

MARKETING-INTERACTIVE has reached out to Manulife for more information. 

Don’t miss: Manulife names new director of brand marketing and creative for Asia

Back in June, Manulife appointed Julie Labrecque Page as director of brand marketing and creative, Asia, reporting to Jenny Fan, Manulife China's chief marketing officer and head of brand, content and sponsorship. 

Based in Hong Kong, Labrecque Page oversees Manulife’s global consistency and local relevance across 10 markets while liaising with the Canadian headquarters, including Hong Kong, Singapore, Malaysia, Indonesia, and the Philippines.

Take your brand to new heights with cutting-edge AI strategies, innovative technology, and data-powered experiences. Don’t miss Digital Marketing Asia 2025 in Hong Kong on 20-21 October, where 200+ marketing leaders will explore game-changing trends, proven successes, and bold ideas shaping the future.

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