Brands ring in Taylor Swift and Travis Kelce's engagement with cheeky trendjacks

Swifties, are you ready for it? Taylor Swift and Travis Kelce have officially put a ring on their love story after two enchanted years together.

In an Instagram post, the pop superstar and Kansas City Chiefs tight end revealed the proposal went down in a garden, with the cheeky caption: “Your English teacher and gym teacher are getting married.”

And it seems fans aren’t the only ones in their wildest dreams over the news as brands have wasted no time dropping pun-filled congratulations and even playful offers fit for the newly-engaged couple. From tongue-in-cheek shoutouts to fearless marketing moves, everyone’s joining the celebration.

Here are some of MARKETING-INTERACTIVE’s favourite trendjacks so far. 

Don't miss: Brands bring the glitz and glam as Taylor Swift enters 'Life of a Showgirl' era 

1. Ampersand Advisory 

Who needs a mastermind? Ampersand Advisory took to LinkedIn with a cheeky nod to its own expertise, posting: “We know a thing or two about engagement. And we love creating as much excitement as these two.”

The post featured a photo of the couple embracing in the garden, overlaid with the message: “Congratulations Taylor and Travis on your engagement from the Engagement Agency of the Year 2025.”

2. Capitol Singapore 

Capitol Singapore kept things cheeky with a playful game of spot the difference. One photo showed Kelce down on one knee proposing to Swift, placed on top of a shot of bridal boutique The Proposal’s storefront. The caption? A tongue-in-cheek “Corporate needs you to find the difference between this picture and this picture.”

3. CHIJMES

CHIJMES also jumped into the love story. Its iconic chapel, already famous worldwide thanks to its cameo in Crazy Rich Asians, took center stage in a trendjack that boldly declared “She said yes.”

The post featured Swift and Kelce photoshopped into the fairytale setting, surrounded by emojis, with the caption: “Ready to start your enchanted chapter?” A nod not only to its reputation as a dream wedding venue, but also to one of Swift’s most magical tracks, Enchanted. 

4. Domino's Malaysia

Not every Swiftie is about to walk down the aisle but they can say yes to a personal pizza. Domino’s Malaysia jumped in with a playful trendjack showing a man down on one knee, offering a box not with a diamond ring, but a hot, cheesy pizza. The woman happily nods her head as she accepts the slice of love.

The cheeky promo sealed the deal with an irresistible offer: personal pizzas from just RM5.90 because sometimes forever starts with mozzarella, not marriage.

5. Empire State Building 

In Swift's 1989 album, the singer expressed her love for the city of New York after moving from Nashville. The song, titled Welcome to New York, compared the city to a great love that keeps people guessing, any real love that's ever-changing and any true love that drives people crazy. And now it seems the Big Apple is telling Swift that she belongs with them too. 

The Empire State Building has officially thrown its hat in the ring as a potential wedding venue. In a now-viral TikTok, employees showed off everything from a framed photo of Swift to sweeping views of the concrete jungle where dreams are made of, with on-screen text declaring: “Our formal application to be Taylor and Travis’ wedding venue.”

To top it off, the building cheekily tagged the couple with a note straight out of a rom-com: “Ready when you are.” Talk about a love that’s truly out of the woods.

6. Krispy Kreme 

Swift may have sung about marrying her lover with paper rings but what about dough rings? Krispy Kreme leaned all the way into the chaos with a delightfully unhinged Instagram post, featuring a “leaked” email from its own social media manager requesting a day off to “process, stream love songs and maybe eat a dozen Original Glazed to cope” with the engagement news.

And because the chain knows how fans were feeling all too well, it sweetened the deal by offering free Original Glazed doughnuts to any Swifties in need of “emotional recovery,” available for one night only from 5pm to 7pm. 

7. LEGO

LEGO kept things short and sweet, paying tribute to the greatest love story ever built. Its post featured Swift and Kelce reimagined as LEGO minifigures, proving that whether it’s bricks or ballads, some things are just meant to click.

Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.

Related articles:   
Taylor Swift fans buy out Times Square billboard ad for Hot 100 achievement 
Better than revenge: Why Taylor Swift's statement on Trump AI-generated photos hits the PR mark  
Quick-thinking brands that have trendjacked Taylor Swift's 'The Tortured Poets Department'