Mannings’ commitment to customer wellbeing recognised at MARKies Awards HK 2025

Mannings’ "Take Sleep Seriously" campaign, launched last October, has won a silver award in the Best Use of Digital Solution category at the recent MARKies Awards Hong Kong 2025. This recognition celebrates the success of Mannings’ innovative approach to addressing sleep quality by supporting customers’ holistic wellbeing through high-quality products backed by the services of Mannings’ professional healthcare teams. 

According to a survey of health concerns understanding in 2024 commissioned by Mannings and conducted by Ipsos, one of the world’s leading market research and consulting companies, sleep quality is one of the top three health concerns in Hong Kong.  

To encourage Hongkongers to prioritise sleep for better health and wellbeing, Mannings, the largest health and beauty retail chain in Hong Kong, proudly implemented its "Take sleep seriously" campaign, starring the ever-charming Mannings Cat who guides the audience through a landscape of sleep-enhancing products and services delivered by Mannings’ professional healthcare teams.  

This homely narrative framework transformed complex health messages into an accessible journey, reinforcing Mannings’ commitment to health and wellness while fostering personal ownership of sleep wellness. 

To boost public awareness, the campaign employed an integrated 360 communication strategy, including outdoor advertisements, online video, print media, social media and various digital platforms to effectively target and engage audiences, promoting conversation around quality sleep to stimulate consumer interest.  

In addition, Mannings leveraged moment marketing by utilising real-time countdowns and daypart targeting to deliver honed messages to customers at optimal times. The strategy created relatable moments that sparked meaningful connections with customers as it amplified awareness of Mannings’ holistic wellbeing offerings.  

The tailored contextual media buys ensured the campaign message penetrated the bustling itinerary of Hong Kong people, lifting the issue of sleep quality into public consciousness. The campaign delivered exceptional results with strong campaign awareness and engagement, as well as significant business impact, indicating that Hongkongers are beginning to prioritise sleep as an essential aspect of health. 

This prestigious MARKies award highlights Mannings’ commitment to developing creative solutions that enhance customers’ wellness journeys. Looking ahead, the company remains committed to expanding its holistic wellbeing offerings and walking beside customers on their journey towards a healthier lifestyle. Respected industry recognition of these achievements helps drive the ongoing innovation in Mannings’ customer-centric wellness solutions. 

This article is sponsored by Mannings.