Luckin Coffee and IMH turn art into action for mental health awareness

Luckin Coffee Singapore has partnered with the Institute of Mental Health (IMH) to launch “UNSEEN // SEEN”, a social initiative and fundraising campaign that shines a light on mental health through the power of art.

Launched in support of World Mental Health Month, the campaign runs from 23 October 2025 across all Luckin Coffee outlets in Singapore. It aims to amplify the voices of individuals who are often unheard or overlooked, using art created by IMH patients as a medium of expression and healing.

Limited-edition merchandise, including fabric coasters and tote bags, will feature original artwork produced during IMH’s therapeutic art sessions, guided by occupational and art therapists. Each piece represents a personal journey of recovery, self-expression, and resilience.

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With any purchase, customers can add merchandise at checkout, while stocks last. All profits will go towards IMH’s Woodbridge Hospital Charity Fund, which supports patient therapy programmes, welfare funds, outreach initiatives, and mental health research and education.

Luckin Coffee Singapore will also contribute an additional SG$1 for every item sold, reinforcing its commitment to making a tangible difference in the community.

Through "UNSEEN // SEEN", the brand aims to celebrate individuals living with mental health challenges while raising public awareness and empathy. The campaign serves as a reminder that mental wellness is a shared responsibility, and that simple acts of support can help make the unseen, seen.

“At Luckin Coffee, we believe that a good cup of coffee connects people, but even more so, compassion can bring communities together,” said Steve Teo, general manager at Luckin Coffee Singapore.

He added, “Coffee is a daily ritual for many, and through this initiative, we hope to remind our consumers that supporting mental health doesn’t require a grand gesture. Everyone can make a difference in everyday moments that matter.”

One of the participating artists, Pee Sin Yee, said, “I've been struggling with my mental health since I was young, but things began to change when I started seeing my psychologist and art therapist. She encouraged me to create art when words were too difficult to find. Each artwork I created carries a part of me and my healing.”

The initiative follows a string of creative brand collaborations by Luckin Coffee Singapore. Earlier this year, the brand teamed up with language learning app Duolingo for a cheeky campaign featuring a Singapore-exclusive drink and collectible merchandise.

To mark the collaboration, Luckin Coffee also released Duolingo-themed merchandise, including cup sleeves, paper bags, and sticker sheets. Fans could snag a limited-edition “coffee chat” sticker set with every purchase of two drinks, each featuring Duo’s signature charm and gamified energy.

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