LinkedIn picks new global creative agency

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

LinkedIn has appointed McCann as its global creative agency of record. In a statement to MARKETING-INTERACTIVE, a LinkedIn spokesperson said, “We are working with McCann as we continue exploring agency collaborations to engage our members and customers in more creative and imaginative ways.”

Media reports note that the appointment comes as LinkedIn looks to expand its agency partnerships to drive more innovative member and customer engagement.

Don't miss: LinkedIn hands global media duties to Publicis Media

The appointment also follows two recent changes in LinkedIn's agency lineup. Most recently, it handed its global media duties to Publicis Media. As the chosen network, Publicis Media will handle the platform's media planning and buying effort.

A month earlier, it appointed R/GA as its global strategic creative agency for LinkedIn Ads.

MARKETING-INTERACTIVE has reached out to McCann for more.

The new moves follow Jessica Jensen's appointment as LinkedIn chief marketing and strategy officer earlier this year.

In her new role, Jensen will lead the team responsible for global marketing, brand and corporate strategy, said LinkedIn.

Prior to LinkedIn, Jensen served as the CMO for Indeed where she was responsible for brand, communication, product and acquisition marketing globally.

Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.

share on