Life Young Aesthetic taps Kelly Cheung to highlight importance of hyper-personalisation

Hong Kong-based medical aesthetics specialty store Life Young Aesthetic has highlighted the importance of hyper-personalisation in the skincare industry with a new campaign featuring its brand ambassador aka local actress Kelly Cheung.

Also known as “One Aesthetic: One Bespoke Solution” (一人一肌一定制), the campaign aims to amplify this commitment into a distinct and powerful brand story, done in partnership with creative agency Metta/We Are Social Hong Kong. By identifying the critical need for brands to cut through the noise through individual focus, the agency is leveraging this inherent personalisation to uniquely position Life Young Aesthetic.

This powerful message underscores Life Young Aesthetics’ dedication to providing unique and customised solutions for every individual’s aesthetic needs. By emphasising the absence of a one-size-fits-all answer, the campaign aims to resonate strongly with consumers seeking a more personal and effective approach to achieving their aesthetic goals.

Through this strategic and creative execution, the campaign aims to demonstrate the brand's ongoing commitment to building impactful brands by understanding market nuances and translating client vision into resonant campaigns that drive significant differentiation.

"Our 'One Aesthetic: One Bespoke Solution' campaign, developed in close collaboration with the talented team at Metta / We Are Social HK for the second time, perfectly embodies our unwavering focus on personalisation. We value Metta/We Are Social Hong Kong's deep appreciation for our brand ethos and their skill in crafting narratives that resonate with our clients' individual needs, reinforcing our commitment to a truly tailored aesthetic journey." said Joanna Huang, chief business development officer at Life Young Medical Group.

Tse added, "The continued ambassadorship of Cheung is a strategic asset. Her inherent confidence and self-possessed approach to success and beauty perfectly reflects Life Young Aesthetic’s ambition to empower individuals in their aesthetic journeys. Her ongoing involvement amplifies the message that aesthetic solutions should be precisely tailored to one’s unique profile and reinforces the brand’s commitment to empowering confident, self-directed individuals. The campaign’s creative elements are specifically designed to showcase this bespoke approach, highlighting Life Young Aesthetic’s deep understanding and catering to the diverse needs of their clientele."

Meanwhile, Matt Tse, executive creative director, Metta/We Are Social Hong Kong, said, "In a crowded market, simply offering aesthetic treatments isn’t enough. Our strategic focus for Life Young Aesthetic centers on empowering them to champion true personalisation. By deeply understanding the unique aesthetic needs of every individual, we are creating campaigns that bring this commitment to life in engaging and relatable ways.”

MARKETING-INTERACTIVE has reached out to Life Young Aesthetic for more information.

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