Levi's celebrates 30 years of Toy Story with limited-edition collection

Levi’s has collaborated with Disney and Pixar to launch a global limited-edition collection commemorating the 30th anniversary of Toy Story, reimagining classic character designs and playful details.

Established in 1995, Disney and Pixar's Toy Story is the first fully computer-animated feature film, bringing the heartfelt and unforgettable friendship between Woody and Buzz Lightyear to the screen. It not only redefined the history of animation but also captivated audiences across generations.

In view of this, the Levi's x Toy Story 30th anniversary collection aims to celebrate the pioneering spirit behind Woody's character and the adventurous spirit of the Toy Story film series. The collection draws inspiration from beloved characters and iconic scenes, transforming them into wearable art that blends true American cowboy style with the whimsical magic of Andy's toy box.

The collection will be available for purchase starting 3 October. In Hong Kong and Macau, it can be found on the official Levi’s website and at select Levi’s stores.

The entire collaboration features a variety of patches that include characters from Disney and Pixar, such as Woody, Buzz Lightyear, Jessie, Rex, and the Alien. This not only aims to add collectible value but also allows fans to display their favourite characters while fostering a deep emotional connection similar to that between toys and their owners in the film.

The key piece in the men's collection is the Levi’s x Toy Story western cowboy jacket, made from short-cut piece-dyed bull denim. It features custom rivets with five movie-themed designs: Woody's belt buckle, the space ranger badge, the Pizza Planet logo, Andy's signature, and a pattern of Woody's cactus boots. The interior is padded and includes a limited-edition Woody patch.

Furthermore, the Levi’s x Toy Story all-over print tank top features a kangaroo pocket and zipper design on the front, with a black padded lining. It is covered in a collaboration print pattern resembling a flour bag, while the back features a large graphic of Jessie and Woody riding Bullseye.

On the other hand, the women's collaboration highlights Jessie's vibrant and independent personality through powerful cuts and authentic Western details. The standout piece is the Levi’s x Toy Story Type II denim jacket, made from raw indigo with a Western-style cut, featuring "Yodelayheehoo" chain-stitch embroidery and a cow print collar.

The collection also features a range of thematic accessories, such as a denim cap adorned with the Toy Story logo, a cow print denim hat with a collaboration patch, an all-over print handbag that blends denim with flour bag print canvas, and a Woody belt that reproduces Woody's classic belt buckle. This belt is crafted from leather with brass-coloured studs and features a laser-etched design of Woody as Saddleman.

MARKETING-INTERACTIVE has reached out to Levi’s for more information. 

Don’t miss: Levi’s taps Alia Bhatt to lead next chapter in women’s denim

Recently, Levi's appointed Bollywood actress Alia Bhatt as its global brand ambassador, signalling a new era for the iconic denim brand.

The partnership comes as women’s fashion increasingly embraces relaxed fits, wide legs and looser silhouettes, styles that are moving from seasonal trends to everyday essentials. Levi's, known for defining denim culture, said Bhatt will help bring this evolution to a global audience.

The collaboration will see Bhatt championing Levi's’ range of loose fits, wide-leg styles and reimagined classics, while the brand continues to innovate with new designs without straying from its heritage of timeless denim.

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