LePub Singapore names new chief strategy officer

LePub Singapore has appointed Jordan Price as chief strategy officer, marking its seventh senior hire this year as it strengthens its leadership bench.

Price brings over 25 years of experience to the role, including 17 in Asia, and will report to managing director Penny Sadlier while working closely with executive creative director Stephan Schwarz.

He joins LePub while continuing in a strategic leadership role on global network clients at PG One, part of Publicis Groupe Singapore, where he was formerly regional head of planning. 

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Other roles he's held in the past include executive planning director at BMW Dentsu Melbourne and executive strategic planning director, head of planning department at JWT Singapore where he managed key accounts such as Unilver LUX, Singapore Tourism Board, Changi Airport and Johnson & Johnson amongst others, according to his LinkedIn. 

Originally from Canada, Price began his career as a producer in film and television before pivoting to brand strategy in Hamburg. He has since worked across Toronto, Tokyo, Melbourne, and Singapore – his base since 2017 – advising over 60 brands. He has also guest-lectured at Meiji University, Singapore Management University, and Nanyang Technological University.

“LePub has a clear mission: to help brands genuinely play in culture. Culture is the most important ‘medium’ for nurturing brands today, in my opinion. And few brands are tapping it well," said Price.

"I’m excited to do whatever I can to support LePub’s mission and make a real difference for the brands we work on. It’s energising to be part of such a smart, innovative, and wildly creative team,” he added. 

In addition, Sadlier said that Price has the perfect mix of experience, across categories and cultures, to help LePub Singapore’s clients stay relevant and resonate deeply with their customers.

"With Jordan at our strategic helm, LePub Singapore will leverage cultural insights, creativity and technology to create more meaningful connections, and shape strong brands that thrive for years to come," Sadlier added. 

LePub Singapore is part of LePub’s international network with offices in Milan, Rome, Amsterdam, São Paulo, Bogotá, Mexico City, Johannesburg, Singapore and New York City.

Price's appointment comes on the heels of Sadlier’s own, who joined in May this year as managing director, as the agency doubles down on creative impact and regional growth.

Sadlier, who currently serves as managing director of PG One, leads a team handling 14 P&G brands across 12 APAC markets. She now expands her remit to head LePub Singapore, continuing to report to Amrita Randhawa, Southeast Asia CEO, Publicis Groupe.

Sadlier also works closely with executive creative director Stephan Schwarz and LePub’s global CEO and worldwide chief creative officer Bruno Bertelli.

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