LEGOLAND to host Asia's first interactive Ferrari race attraction

LEGOLAND Malaysia Resort is set to debut Asia’s first LEGO Ferrari "Build & race" attraction, blending Ferrari’s iconic motorsport legacy with LEGO’s signature hands-on play. Slated to open in Johor by Q4 2025, the attraction will let visitors build, test, and race their own LEGO Ferrari cars in an immersive, interactive setting.

The launch marks a milestone for the global LEGO–Ferrari–LEGOLAND partnership, with Malaysia becoming the first Asian destination to host the experience. To kick things off, LEGOLAND Malaysia is running a nationwide roadshow, starting with a pop-up at Pavilion Bukit Jalil from 12 to 21 September.

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The showcase gives fans a taste of what’s to come, featuring a "Build & race" zone, Ferrari-themed photo backdrops, speed build challenges, trivia games, exclusive giveaways worth up to RM2,000, and meet-and-greet sessions with LEGOLAND’s Ollie mascot in racing gear. Visitors can also enjoy special promotions on LEGOLAND tickets and annual passes during the roadshow.

C.S. Lim, vice president of LEGOLAND Malaysia Resort, said the collaboration is a chance to put Malaysia on the map as part of Ferrari and LEGO’s global story. “What visitors see at Pavilion Bukit Jalil is just a taste of what’s to come, as we gear up to unveil an extraordinary experience that will ignite imaginations and bring families closer together,” he added.

The "Build & race" attraction follows a string of new expansions at LEGOLAND Malaysia, including MINILAND Singapore and the world’s first LEGO Flower Garden MINILAND, cementing the resort’s position as a leading family destination in Southeast Asia.

Earlier last month, LEGOLAND Malaysia tapped into Singapore’s 60th birthday celebrations with the launch of its reimagined "Miniland Singapore", a brick-built love letter to the lion city designed to blend nostalgia, national pride and interactive brand storytelling. First introduced in 2012, the attraction has been rebuilt into a more vibrant and interactive experience, featuring more than 1.5 million LEGO bricks and taking over 16,000 hours to complete.

Spanning 240 square metres, the refreshed "Miniland" showcases 16 large models, 10 boats, 80 vehicles and over 100 intricate scenes, brought to life by 1,600 “Minilanders”, miniature LEGO figures with distinct personalities. According to a statement, the attraction now blends intricate craftsmanship with light, sound and motion, inviting guests to explore misting waterfalls, moving vehicles, interactive games and immersive soundscapes.

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