Kylie Cosmetics opens first standalone store in Singapore

Kylie Cosmetics has opened its first standalone store in Singapore, giving fans a permanent space to explore the brand beyond online shopping and pop-up activations.

The new store, located at Bugis Junction, coincides with the brand’s tenth anniversary and features the limited-edition 'King Kylie collection', available exclusively at the Singapore location.

The store combines retail with experiential elements, offering immersive beauty activations throughout the opening weekend from 21 to 23 November. Fans can compete to win the full 'King Kylie collection', be among the first 50 daily lip kit buyers to receive a custom lip charm or enjoy personalised tooth gems and glitter tattoos for purchases above SG$120.

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Kylie Cosmetics is also rolling out exclusive Black Friday promotions from 28 November to 1 December, including gifts with purchases over SG$180, limited-edition pouches for 'King Kylie collection' buyers, and a 20% storewide discount. A curated 'Kylie’s favorites set' bundles bestselling products at a 30% saving for early shoppers.

The Bugis Junction store is the brand’s first physical standalone presence in Singapore, designed to combine product retail with interactive experiences. It reflects Kylie Cosmetics’ strategy of engaging fans directly while celebrating the brand’s decade-long growth.

MARKETING-INTERACTIVE has reached out for more. 

Before launching its first standalone store in Singapore, Kylie Cosmetics built anticipation through a series of pop-ups and activations across the city. In September, the brand unveiled its viral glossy lip kit and hybrid blush via its first café takeover in Singapore, transforming the space with themed photo booths, water colour activities, and food inspired by the new products. 

Earlier, in July 2024, Kylie Cosmetics hosted an extensive immersive pop-up experience at ION Orchard to celebrate its Singapore debut. The event offered a mix of interactive games, prize opportunities, and private consultations with in-house makeup artists, giving guests a chance to master Kylie’s signature techniques firsthand. Attendees were also treated to exclusive Kylie Cosmetics-inspired ice cream, tarot readings, and personalised perfume bottle engraving on weekends, creating a multi-sensory experience that combined beauty, lifestyle, and entertainment.

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