Keeta turns delivery receipts into dine-in discounts

Keeta, the food delivery brand under Meituan, has launched a new campaign aimed at deepening local connections and supporting the growth of Hong Kong's dining industry.

The campaign, also known as "本地尋味 - 留單有著數," seeks to bring greater exposure and customer flow to Hong Kong's unique small and medium-sized eateries by leveraging its large user base. This initiative not only offers users exclusive delivery discounts but also pioneers a "keep your receipt" (留單) model that provides dine-in discounts.

From 30 April to 13 May, Keeta will feature a dedicated campaign page within its app, highlighting discounted dishes and set meals from a selection of local small and medium-sized restaurants. While enjoying delivery services, users can also present their physical receipts to receive dine-in discounts. 

During the two-week campaign period, users who order the "本地尋味套餐" meals from participating restaurants via the Keeta app will receive a physical paper receipt with their delivery, which acts as a voucher. By presenting the same receipt at the same restaurant for dine-in, users can enjoy an instant HK$5 discount on any bill of HK$70 or more. Additional surprise discounted items will also be available on the campaign page, according to Keeta. 

To encourage discovery of the warmth and unique charm of Hong Kong's local food culture, Keeta has also collaborated with local broadcaster ViuTV and Hong Kong skateboarding icon and 24Herbs member Brian Lee, along with local actress Kay Choi, to produce a television feature series titled "本地尋味".

The two-part programme focuses on traditional "old shops" in the first episode and emerging "new shops" in the second, diving deep into the stories and distinctive Hong Kong flavours hidden in local streets and alleys. 

Featured eateries in the programme include traditional spots such as Hing Kee Pork Offal Specialist House (興記豬什專門店), Kam Wah Cafe (金華冰廳), Kwan Kee Bamboo Noodles (坤記竹昇麵), and Home Feel (住家菜), as well as emerging venues including Two Greens, (兩草) Houmoufancyun (毫無分串陀地串燒酒場), HoCheNoodles (何車車仔麵), and Tai On Coffee and Tea Shop (大安茶冰廳). The episodes will air on ViuTV Channel 99 on 2 May and 9 May.

A Keeta Hong Kong spokesperson said: "Hong Kong's unique food culture is shaped by countless restaurants full of local character and warmth. Keeta has always been committed to cultivating the local market deeply. With our '本地尋味 - 留單有著數' initiative, we aim not only to drive significant online traffic for merchants but also, through the innovative model of 'turning takeaway receipts into dine-in discounts,' convert online foot traffic into offline business for physical stores, reconnecting the community with great local dining experiences."

MARKETING-INTERACTIVE has reached out to Keeta for more information.

Don’t miss: Keeta debuts new mascot to blend global vision with local vibes

Back in February, Keeta unveiled its new mascot, KiKi—a lively cheetah inspired by the "cheetah" origins of the Keeta name. KiKi represents the speed, stamina, and forward-thinking spirit that define the brand.

With its sonic ears, friendly smile, and balancing tail, KiKi symbolises Keeta’s attentive listening, passionate service, and reliable delivery, according to the brand. 

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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