Kantar appoints Rika Sharma as executive MD for SG and SEA

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Kantar has appointed Rika Sharma (pictured) as executive managing director for its Southeast Asia cluster and Singapore business.

Sharma will lead Kantar’s growth and strategic alignment across the region, with a focus on strengthening client partnerships and accelerating the company’s regional momentum.

She joins with over two decades of experience across North America and APAC. Most recently, Sharma was head of agency, partner and industry relations, APAC at Google. Prior to that, she was managing director of Digitas Singapore and ASEAN and held multiple leadership roles at Ogilvy Singapore including managing partner and regional digital lead, large business and group head of Social@Ogilvy.

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In her new role, Sharma will focus on advancing Kantar’s global vision across Southeast Asia, while strengthening talent development and cross-market collaboration to deepen the company’s regional impact.

Cheong Tai Leung, CEO, APAC, Kantar, said Sharma brings a strong mix of strategic expertise, commercial experience and leadership capability to the business.

“As we accelerate our momentum across Southeast Asia, Rika’s experience and perspective will be instrumental in strengthening our client partnerships and advancing Kantar’s regional ambitions,” he said.

In tandem, Sharma said she is joining Kantar at a pivotal time for the business.

“Kantar’s deep consumer understanding, trusted client partnerships and commitment to innovation strongly resonate with me. I look forward to working with our talented teams across Singapore and Southeast Asia to build on this strong foundation, help brands navigate an increasingly complex marketplace and unlock sustainable, meaningful growth across the region,” she added.

Sharma is one of the many new leaders to join Kantar in recent years. Last year, the firm appointed Andy Gallagher as its new head of creative and media business in Singapore, marking his second stint at Kantar. Elsewhere in the region, Kantar appointed Nadya Ardianti as its new managing director for its Indonesia operations.

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