HSBC Singapore names new head of propositions and customer life cycle management

HSBC Singapore has appointed Mayank Dutt as head of propositions and customer life cycle management (CLCM) for international wealth and premier banking, the bank confirmed with MARKETING-INTERACTIVE.

Reporting to Alice Fok, head of customer, international and marketing for international wealth and premier banking, Dutt will oversee customer engagement, proposition development, and portfolio management for the bank’s premier, international, and emerging affluent segments, the bank said. His remit includes delivering tailored solutions and proposition-led engagement across the customer lifecycle.

Dutt brings over 20 years of leadership experience across financial services, payments, and tech. He first joined HSBC Singapore as head of marketing, retail bank in June 2025, leading marketing strategies and digital initiatives across international, wealth, and retail segments.

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HSBC did not clarify whether the new role is a promotion or if Dutt will retain his previous marketing responsibilities.

Prior to joining HSBC, he was CMO and head of enterprise sales at ASEAN HR tech startup BetterPlace, where he scaled the company across ASEAN and UAE, building global branding strategies and partnerships with Microsoft and AWS.

His earlier roles include head of marketing and communications for Southeast Asia at Mastercard, where he led strategic partnerships, ESG initiatives, and brand innovation, and multiple leadership positions at Citi across APAC and EMEA.

At Citi, Dutt directed digital banking transformations, bancassurance operations, and customer-centric marketing strategies, achieving top net promoter scores in Vietnam and pioneering digital straight-through processing platforms for credit cards and insurance.

Dutt's appointment comes as HSBC continues to reinforce its brand presence in the region. In September 2025, the bank celebrated its 160th anniversary with the launch of the signature "HSBC Red" in partnership with Pantone, making it the first Hong Kong financial institution to have its own brand colour. The hue, reflecting elegance, passion, and Hong Kong’s prosperity, features across limited-edition gifts such as keychains, tote bags, and coffee cup sets.

As part of the campaign, HSBC also debuted a hand-drawn commemorative edition of its iconic hexagon logo, reimagined by graphic designer Henry Steiner, who created the original design 40 years ago.

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