HSBC reunites with Tony Leung to honour wealth, legacy and personal growth

HSBC has partnered with local actor Tony Leung again, who stars in the latest brand campaign for HSBC Premier Elite. Building on the narrative established in the first campaign, the new campaign transitions from “Wealth. Growing at every stage” to “Wealth. Growth into future stages."

In the new campaign film, Leung traverses a series of evocative scenes — from moments of wealth achievement and refined lifestyle to profound global connectivity. With each step, he envisions the future, embodying HSBC Premier Elite’s promise to walk alongside clients toward greater aspirations and transform dreams into achievements.

Thoughtfully embedded within the campaign are five special Easter eggs, each paying tribute to Leung’s illustrious cinematic legacy. These include nods to his iconic film roles, his deep passion for sailing, and evocative musical scores — all intricately woven to reflect his life’s journey.

At the heart of the campaign lies a powerful tribute to one of Hong Kong cinema’s most beloved masterpieces, Happy Together, in which Leung starred alongside the legendary Leslie Cheung. The film’s hauntingly beautiful theme song, “Chase”, features prominently in the campaign — a melody that resonates with themes of memory, longing, and the courage to dream. It serves as a poignant symbol of treasuring the present while bravely pursuing the future.

The campaign revisits the breathtaking Iguazu Falls, a key visual from Happy Together, portraying it as a metaphor for the emotional currents of life — love, loss, isolation, and discovery. The thunderous power of the falls, set against the characters’ quiet introspection, captures the essence of the human experience: moments of grandeur often coexist with solitude. It becomes a visual reminder to face uncertainty with courage and move forward with purpose.

The memorable piano performance in Where the Wind Blows conveys that life, like a musical composition, unfolds in distinct layers. It also reflects HSBC Premier Elite’s mission to help clients compose their own wealth symphony, writing a unique financial story with their own melody.

Leung has also shared a treasury of timeless quotesover the years. Among them, one line resonates most profoundly: “I’m just an ordinary person too.” Thesewords serve as a gentle yet powerful reminder that every path can begin from any origin, often humble and unremarkable. Yet, through steadfast effort and unyielding perseverance, one draws closer to the aspirations that once seemed so distant. Life reveals itself in this elegant rhythm, and so does the journey towards enduring wealth and legacy.

Leung expressed, "I feel truly honoured to have this collaboration with HSBC Premier Elite for the second consecutive year. The song choice this time feels especially intimate — it evokes a deeply personal memory that instantly transports me back to those cherished days spent working alongside my dear friend, Leslie Cheung. It truly holds special significance."

Beyond its emotional storytelling, the campaign also reaffirms HSBC Premier Elite’s global perspective and deep professional expertise, aiming to support clients in achieving diverse wealth goals across life’s evolving stages. “Wealth. Growth into future stages” captures this promise: wherever you are, HSBC Premier Elite is your partner in navigating a broader wealth horizon.

MARKETING-INTERACTIVE has reached out to HSBC for more information. 

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