HSBC backs Kai Tak Sports Park to enhance HK events and cultural landscape

HSBC is serving as the exclusive premier founding partner for Kai Tak Sports Park (KTSP) as part of its commitment to enhance Hong Kong’s cultural, sports, and events landscape.

This comes as KTSP is set to officially open in the first quarter of 2025. As the largest integrated sports and entertainment landmark in Hong Kong, it aims to bring together sports and cultural enthusiasts from around the world. 

This long-term collaboration underscores KTSP and HSBC’s commitment to supporting Hong Kong’s vibrant culture and mega-event economy, according to the release. Both parties aim to build a dynamic community and are committed to bringing more world-class cultural, sports and entertainment events to Hong Kong.

As part of the collaboration, both HSBC and KTSP will leverage their strengths to collaborate in five key areas for creating unique experiences: brand integrations, win-win business opportunities, marketing and communications, community engagement, and premium hospitality offerings. These efforts are designed to deliver an exceptional experience for all guests.

Through sponsorship and strategic collaboration, HSBC will support KTSP in promoting community sports development and working together to build a healthier and more connected community for all. 

For example, HSBC and KTSP will launch a partnership programme named "Championing Hong Kong", which includes building Hong Kong’s first outdoor AirBadminton court at Kai Tak Mall.

This variant follows traditional badminton rules but utilises specially designed wind-resistant shuttlecocks. The community programme alignment between KTSP and HSBC brings opportunities for community activities such as rugby and AirBadminton competitions promoting sports for everyone and raising awareness of the benefit of a physically active lifestyle.

HSBC believes that KTSP will further leverage Hong Kong’s advantages as a host city, providing more citizens with the opportunity to experience the resilience of Hong Kong athletes first-hand. Meanwhile, it will cultivate the next generation’s involvement in sports, allowing them to showcase their talents on the international stage. 

While the major facilities of KTSP are expected to be completed in phases by the end of 2024, with a grand opening planned for the first quarter of 2025, HSBC will host a diverse range of major cultural, sports, and entertainment events in Hong Kong for years to come, as stated in the release. 

Additionally, HSBC is planning to establish a flagship branch and ATM services in Kowloon East at KTSP, aiming to provide convenient access for the Kai Tak community as well as local and international visitors. 

Luanne Lim, chief executive officer, Hong Kong, HSBC, said: “I am proud that we are able to support such an incredible landmark, KTSP not only reflects Hong Kong’s success on the global stage but also serves as a vibrant hub for our community. I look forward to welcoming our international clients to the Cathay/HSBC Hong Kong Sevens at the main stadium next March. This partnership also aligns with our upcoming celebration of 160 years in Hong Kong. We are excited to partner with KTSP to enhance Hong Kong’s presence in international sports and entertainment.”

John Sharkey, project director, KTSP, said: “As the home venue for Hong Kong, we sincerely thank HSBC for becoming the premier founding partner of Kat Tai Sports Park. By leveraging Kai Tak Sports Park’s world-class multipurpose facilities, we will have international sports and entertainment events. This collaboration aims to develop a platform that boosts the city’s reputation and economic activity in this sector, transforming Hong Kong into an event capital by injecting continuous new momentum into our local economy.”

Don’t miss: HSBC Life sponsors theatre stage play featuring Dayo Wong and Carina Lau

Back in August, HSBC Life sponsored the theatre stage play "The Truth About Lying", as part of its efforts to support the development of art culture in Hong Kong. Presented by HSBC Life, “The Truth About Lying” returns with a brand new cast and production team, including Dayo Wong and Carina Lau, the "dream duo" in the theatre world, who will collaborate on stage for the first time.  

Meanwhile, HSBC is also the first lead partner of M+, the global museum of contemporary visual culture, as part of its commitment to fostering the development of arts and culture in Hong Kong.

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