How Marc Jacobs is bringing its Murakami collab into full bloom

Marc Jacobs Fragrances is bringing its latest limited-edition collaboration to life in Singapore with an immersive pop-up celebrating the Daisy Marc Jacobs x Takashi Murakami collection.

Running from 15 to 19 April at 265 Beach Road, the experiential space marks the regional showcase of the Daisy Murakami line, which blends the fashion house’s signature floral fragrance universe with Murakami’s bold, playful visual language.

The collaboration reimagines the iconic Daisy bottle in four vibrant colourways — yellow, pink, green and blue — each inspired by existing scents from the Daisy portfolio, including Daisy, Daisy Love, Daisy Wild and Daisy Eau So Fresh. The limited-edition range also introduces more concentrated eau de parfum formulations, designed to deliver a more intense sensorial experience.

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Across the collection, Murakami’s signature floral motifs are integrated into the bottle caps and packaging, with bright, animated cartons extending the playful visual identity. The result is a set of fragrances positioned as both collectible objects and sensory interpretations of the Daisy “garden”.

At the heart of the launch is a multi-sensory pop-up experience designed to translate the collaboration into an interactive journey. Visitors will move through colour-coded zones inspired by each fragrance, each offering a different form of engagement.

The pink zone features a fragrance personality quiz that matches visitors with a scent profile, before inviting them to smell the scents and learn about the notes in each bottle. Daisy Murakami Yellow blends strawberry and raspberry, Daisy Murakami Pink combines coconut and white peony, Daisy Murakami Green pairs banana with jasmine, while Daisy Murakami Blue layers pear and rose. The space is designed as a sensorial lab where visitors can test, compare and talk through their preferences with on-ground staff.

In the yellow zone, a “Teatime Marc(et)” cart serves themed treats inspired by the Daisy Murakami universe including daisy shaped cookies and iced tea. The area also hosts bottle-painting sessions with purchase, allowing shoppers to customise their fragrances on the spot and leave with a one-of-a-kind piece that reflects their personality.

The blue zone is conceived as a playful, social-first corner. It features a photobooth for instant keepsakes, alongside a claw machine where visitors can try their luck at winning an array of freebies. The set-up is designed for sharing, with bold visuals and props that translate well on camera.

Finally, the green zone focuses on discovery. A blind box wall invites visitors to pick mystery boxes and uncover samples from the fragrance range, turning product trial into a game of chance. 

Taken together, the four zones create a multi-sensory, playground-like environment that rewards curiosity and interaction. The campaign extends the long-running creative partnership between Marc Jacobs and Takashi Murakami, translating their shared visual language of pop art, florals and fantasy into a physical retail experience designed to deepen engagement through play, discovery and story-led immersion.

Experiential retail has become a key format for luxury and beauty brands looking to extend storytelling beyond traditional campaign touchpoints, particularly in fragrance where discovery is highly sensory and immersive.

In January last year, French luxury house Louis Vuitton staged a Murakami-themed experiential pop-up in Singapore, transforming a historic shophouse into a multi-zone environment spanning retail, culture and hospitality. The activation blended product showcase with archival storytelling, a cinema screening space and a café experience, underscoring how physical retail is increasingly being used as a platform for cultural immersion and limited-edition storytelling.

That approach reflects a broader shift in luxury marketing, where pop-ups are no longer just retail extensions but tightly curated environments for storytelling, access and engagement. Rather than simply opening doors wider, brands are increasingly designing how consumers enter their worlds through location, format and experience design that balance accessibility with exclusivity. 

Be part of #Content360 Singapore, 22–23 April 2026, where creativity and culture collide. Explore how AI-driven storytelling is shaping the future of content, gain practical insights, discover new tactics, and learn how the best in Asia are creating campaigns that truly resonate. 

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