How Lau Pa Sat transformed a CNY zodiac carousel into a Raya showcase

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Lau Pa Sat is marking the Hari Raya season with a refreshed festive installation, repurposing its earlier Chinese New Year display into a culturally themed experience aimed at education and engagement.

Running from 3 March to 1 April, the installation transforms the venue’s zodiac reading carousel into a Hari Raya showcase, featuring 12 educational touchpoints that explore the significance of Ramadan and the traditions of the Muslim community.

At the centre of the carousel are familiar festive symbols such as the ketupat ('rice cake') and wau ('traditional kite'), alongside elements including a mosque, crescent moon and Ramadan lantern. The installation is decked in shades of green and batik-inspired motifs, reflecting both the festive palette and the heritage of the historic market.

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According to Pauline Png, director and head of customer innovation and marketing, food services at FairPrice Group, the initiative builds on the venue’s ongoing efforts to celebrate Singapore’s multicultural calendar.

“This year, Lau Pa Sat has made the campaign more holistic with the dedicated Hari Raya-themed interactive installation and more promotions,” she said. “With Hari Raya being an important festive period for many Singaporeans, the team saw an opportunity to highlight its traditions and significance, while welcoming visitors of all backgrounds to learn more about the celebration.”

The decision to repurpose an existing installation was also intentional. Png said the approach allowed the team to extend the lifespan of the earlier setup while adapting it for another major cultural occasion, reflecting a more sustainable way of creating seasonal experiences.

Beyond aesthetics, the installation places emphasis on education. Its 12 touchpoints are designed to guide visitors through the spiritual meaning of Ramadan, festive preparations, and key traditions observed during Hari Raya. Png added that the team conducted research and sought feedback from those who celebrate the festival to ensure the display is both respectful and representative.

As a National Monument and popular food destination, Lau Pa Sat also positions its seasonal activations as a way to connect visitors with Singapore’s cultural diversity.

“Seasonal installations such as this create opportunities for visitors to learn about different cultural traditions, while also offering a photo-worthy experience for both locals and tourists,” Png said.

To complement the installation, visitors who spend a minimum of SG$10 can redeem complimentary photo booth sessions featuring Hari Raya-themed frames inspired by the display. F&B promotions are also in place during the period, including festive drinks, Hari Raya cookies from local brands, and deals across selected stalls. The market is home to more than 20 halal-certified and Muslim-owned stalls, alongside its well-known satay ('skewered grilled meat') street offering.

The activation comes as brands and organisations across Singapore roll out campaigns centred on togetherness and cultural reflection during the festive period. Ministry of Digital Development and Information’s gov.sg recently launched a Hari Raya film titled "Kisah musim Raya" (“A Raya tale”), created with DSTNCT, which follows a young girl distracted by her phone during festive preparations. Directed by Juffrie Juma’at and starring Nur Sabrina Nasir, the film underscores the importance of being present with loved ones, culminating in a reminder to treasure shared moments and traditions.

Meanwhile, Mediacorp refreshed its Hari Raya anthem with “Ini baru Raya! 2.0” ('Now, this is Raya! 2.0'), a lively campaign blending rap, choral elements and vibrant visuals. Featuring talents such as omarKENOBI and Izat Ibrahim, alongside a cast of local artistes and personalities, the music video centres on a couple whose disrupted homecoming plans give way to a celebration with family, reinforcing themes of resilience, joy and togetherness.

Be part of #Content360 Singapore, 22–23 April 2026, where creativity and culture collide. Explore how AI-driven storytelling is shaping the future of content, gain practical insights, discover new tactics, and learn how the best in Asia are creating campaigns that truly resonate.

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