Honda rolls out new 'H mark' across all automobiles

Honda Motor Co. has unveiled a refreshed “H mark” that will serve as the new symbol for its automobile business, marking a visual shift tied to its next-generation electric vehicle push.

The new H mark will debut on Honda’s upcoming EV and hybrid-electric models, starting with vehicles introduced from 2027 onwards, the company said.

First introduced in 1963, the H mark has long represented Honda’s automobile products and business activities, undergoing several design evolutions over the decades. Honda first introduced the refreshed H mark in 2024 for its next-generation EVs under the Honda 0 Series. The latest move expands its use beyond EVs, positioning it as the symbol for Honda’s broader automobile business.

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The latest update comes as Honda develops its next-generation EVs, including the Honda 0 Series, which is being built around the idea of creating EVs “from zero” by returning to the company’s roots as an automaker.

According to Honda, the refreshed design reflects its commitment to transformation as it enters a new phase of mobility. The new H mark, which resembles two outstretched hands, is intended to symbolise Honda’s ambition to expand the possibilities of mobility while serving customer needs more closely.

Beyond vehicles, Honda plans to roll out the new H mark across its automobile business, including dealerships, communications and motorsports activities.

The move comes as the global automotive industry undergoes rapid change driven by electrification and intelligent technologies. Honda described the refreshed H mark as a symbol of its “second founding”, underscoring its intent to lead this transition by offering new value through technology and ideas, without being constrained by conventional approaches.

Honda’s update also comes amid a broader wave of automotive brands refreshing their visual identities ahead of the Formula 1 (F1) season. Most recently, Mercedes-AMG F1 unveiled a more minimalist logo on 1 January, showcasing it on Instagram and drawing fan attention ahead of the new season. The updated design now includes the full “Petronas Formula 1 Team” wording beneath the Mercedes emblem, alongside more prominent AMG branding.

Red Bull has also released a refreshed logo this month. In a social media post captioned “What’s new, 2026?”, the team revealed a design that appears largely unchanged, but marks the return of the white outline around the ‘Red Bull’ lettering, last used in 2015.

Audi, meanwhile, is using Formula 1 to debut a refreshed visual identity. Its "R26 Concept" introduces a new design language with minimalist surfaces, geometric cuts, a revised colour palette and red Audi rings deployed exclusively for its F1 team. The move positions the sport as a global stage to test and showcase the brand’s broader identity overhaul.

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