Havas Ortega boosts leadership with appointment of Raymond Dizon as GM

Havas Ortega has appointed Raymond “Rai” Dizon (pictured) as general manager - head of business growth and experience, reinforcing its leadership team as the agency sharpens its integrated “village” model rooted in creativity, data, and experience.

In this new role, Dizon will lead business growth and client experience initiatives, focusing on harnessing digital capabilities, technology platforms, and integrated solutions across the Havas Village. He will work closely with Phil Tiongson, general manager - head of systems, data, strategy, and analytics, to bridge creativity, data intelligence, and experience-led transformation for clients.

“I’m excited to join Havas Ortega at a time when the lines between creativity, technology, and experience are converging faster than ever,” said Dizon. “Our focus will be to harness this convergence to unlock meaningful growth - by delivering more integrated, data-driven, and experience-led solutions that help our clients stay ahead in an increasingly connected world.”

Don't miss: Meet the CEOs: Havas Ortega's Jos Ortega

Dizon brings with him a wealth of experience from global communications networks, where he previously led digital integration, performance marketing, and transformation initiatives across FMCG, automotive, technology, and finance industries.

His career spans both regional and local markets, having worked in Singapore, Australia, and the Philippines.

“Rai’s appointment marks an important step in strengthening our village model,” said Jos Ortega, chairman and CEO of Havas Ortega. “His proven expertise in performance marketing and integration will help us deliver even greater value for clients through experience-led, data-driven solutions.”

In a previous “Meet the CEOs” interview with MARKETING-INTERACTIVE, the CEO reflected on building a space where creativity moves freely across disciplines - a collaborative ecosystem, as he called it, that lets his people lead while he guides from behind.

Late last year, Havas Ortega also introduced The KITA Initiative - a programme aimed at amplifying the visibility and voices of women entrepreneurs, while confronting their stark underrepresentation in public dialogue and recognition. The agency also regularly publishes insights to guide brands - including one released earlier this year that explored how Filipino prosumers are becoming more fact-driven, scrutinising corporate claims, investigating track records, and weighing intent.

Havas Ortega is part of Havas, one of the world’s largest communications networks. Guided by the “meaningful brands” philosophy, the Havas Village unites specialists across media, creative, data, PR, health, and digital disciplines to deliver meaningful connections and growth for clients in the Philippines and across the region.

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