Harry Styles' Pleasing beauty brand enters sexual wellness, sells out in minutes

Harry Styles’ gender-inclusive beauty label Pleasing has officially entered the sexual wellness space, and fans are already pleased.

Launched under a new category called "Pleasing Yourself", the debut includes a double-sided vibrator and a water-based lube. The line dropped on 26 July via Pleasing.com in the US and UK, and was supported by a three-day New York pop-up dubbed "The Pleasing Pleasure Shop."

The launch sold out within minutes online, with Pleasing stating “Well that didn’t last long… consider us overwhelmed.”

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The brand added that a second drop is already in the works, alongside international expansion plans.

Positioned as “a radical pursuit of what feels good,” 'Pleasing Yourself' continues the brand’s ethos of gender-neutral design, expressive copy, and poetic sensuality.

“This is a chapter of connection, expression, and self-awareness for all,” the brand wrote on Instagram. “It revels in the nuances in between - the inhale, the anticipation, the whispered yes of letting go.”

As part of the launch, Pleasing has also partnered with Planned Parenthood to support sexual wellness through education, access, and advocacy. The collaboration includes a co-created video series on sexual health, limited-edition condoms distributed at the NYC pop-up, and a financial contribution to support the organisation’s ongoing work

While this marks the brand’s first formal partnership with Planned Parenthood, it builds on years of personal support from Styles, reinforcing the brand’s commitment to empowerment through both product and platform.

Since launching in 2021 with nail polishes, Pleasing has steadily grown into a lifestyle brand spanning skincare, apparel, fragrance and now, intimacy. With its move into sexual wellness, Pleasing joins a growing cohort of beauty and fashion brands breaking into adjacent categories to tap into Gen Z’s holistic approach to identity, pleasure, and self-care. 

Plenty of other celebrities have launched their own brands in recent years, with many following similar trajectories to Harry Styles, expanding beyond their core industries into beauty, wellness, fashion, and even sexual health. One such notable example include musician Rihanna, whose beauty brand Fenty Beauty set a new standard for inclusivity when it first launched. Since then, Rihanna has moved into skincare with Fenty Skin and lingerie with Savage x Fenty. 

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