Hakuhodo, Intersections Group team up to combine creative and media capabilities

Hakuhodo International Philippines (HIP) and Intersections Group have formed a Preferred Alliance in the Philippines, bringing together their respective strengths in creative, strategy and media to support clients with more integrated and insight-driven marketing solutions.

The partnership aims to help brands achieve sustainable business growth by combining HIP’s expertise in brand strategy, creative development, digital marketing and customer experience design with Intersections’ capabilities in media strategy and execution across both above-the-line (ATL) and digital channels.

HIP operates under the wider Hakuhodo Group philosophy of sei-katsu-sha thinking, which frames people not simply as consumers but as individuals with complex lives, emotions and values. This approach informs the agency’s work across the marketing funnel, from brand building through to unified commerce.

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Intersections, meanwhile, is known in the Philippine market for its data-driven media capabilities, with experience spanning ATL planning and digital media strategy, as well as campaign execution.

Under the Preferred Alliance, the two companies will recommend one another as partners when clients require complementary capabilities in the Philippines.

“Sei-katsu-sha thinking has always been at the core of Hakuhodo’s approach to brand building. Through this alliance with Intersections Group, our integrated services empower us to design and deliver greater and more resonant value to brands and the customers that they serve,” said HIP director Tatsuro Osuga.

“Our strength lies in connecting data, digital, and ATL media to drive results. By partnering with HIP and its sei-katsu-sha-centered approach, we can help our clients build more meaningful connections with people and translate those connections into sustainable business growth,” added Gladys Basinillo, CEO of Intersections Group.

With the alliance in place, both companies will work more closely on client opportunities where creative strategy and media execution intersect, offering brands in the Philippines a more coordinated approach from insight and storytelling through to channel planning and delivery.

Join us on 21 May 2026 at Content360 Philippines and be part of the honest, hard-hitting conversations redefining content effectiveness in an AI-shaped, zero-click world!

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