Guide Dogs NSW appoints former Rugby Australia marketing boss Marissa Pace

After two decades shaping global sport and entertainment brands including Formula One, World Rugby and Rugby Australia, Marissa Pace is stepping into a new arena, joining Guide Dogs NSW/ACT as chief marketing and philanthropy officer.

Pace brings deep experience in brand, digital, and commercial strategy, having led high-impact campaigns across multiple Rugby World Cups and delivered the award-winning digital and broadcast experience for the 2019 tournament in Japan. Her career spans leadership roles across international federations, media rights and sponsorship - with a focus on audience growth and storytelling.

“After years working at some of the world’s top sports organisations, it’s a privilege to bring that experience to a cause that truly changes lives of people with low vision and blindness,” Pace said on LinkedIn.

“Helping people has always been part of my personal life as a volunteer, and it’s finally the foundation of my professional one. Looking forward to working with this inspiring team!”

At Guide Dogs NSW/ACT, Pace will lead the organisation’s marketing, communications and fundraising functions, aiming to grow support, elevate awareness and strengthen community connection.