Great Eastern appoints group head of digital marketing and platforms

Great Eastern has named Venkat Raghavan (pictured) as its group head of digital marketing and platforms, a newly created role at the group level.

In this position, Raghavan will lead efforts to build connected, well-governed, and scalable digital platforms that enable consistent, data-led engagement across customer and distributor touchpoints.

He will work closely with group marketing, group IT, group products and propositions, group data and AI, and distribution leadership, in partnership with local market teams, to strengthen advisory effectiveness, improve service outcomes, and support sustainable growth across Great Eastern’s markets. Raghavan reports to Li Choo Kwek-Perroy, managing director, group integrated propositions and platforms.

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Raghavan brings over 20 years of experience in digital marketing, transformation, and marketing technology across Asia Pacific, spanning banking, insurance, and enterprise technology. He has held leadership roles at DBS Bank, AXA, and SAP, and more recently has undertaken selective advisory and entrepreneurial engagements focused on growth marketing and enterprise digital enablement.

Speaking on the appointment, Kwek-Perroy said, "To serve our customers well, our marketing, technology and data must continuously evolve to be AI-first and be frictionless. Raghavan's experience across digital marketing, platforms and transformation will support our focus on delivering consistent, customer- and distributor-centric experiences at scale.”

The appointment comes as Great Eastern continues a broader transformation push unveiled in August last year, when the insurer marked its 117th anniversary with a refreshed corporate logo and a set of strategic growth priorities aimed at becoming a more data-driven and future-ready organisation.

At the time, the company rolled out a modernised logo reinterpreting its iconic lion motif, alongside a bolder wordmark and an updated “An OCBC Company” tagline to unify its identity across life, general, takaful and financial advisory businesses.

Beyond visual changes, Great Eastern also outlined three strategic priorities, including tailored offerings and engagement powered by AI, advisory and service excellence supported by digital tools, and building a future-ready organisation through deeper integration of data and AI across its operations.

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