Gen Z perspectives: Fresh movements and CHAGEE's new brew print

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week saw former Lazada CMO Marcus Chew step into a new role, Maker Lab appoint a new CEO, and CHAGEE serve up a sweet treat worth reading.

You don’t want to miss what brewed this week.

Don't miss: Gen Z perspectives: IKEA gets playful, Spotify goes disco and Swatch x AP 

1. UOB Bank taps former Lazada CMO Marcus Chew to lead retail marketing

UOB Bank has appointed Marcus Chew as its new managing director, group retail marketing. Chew joins the bank from Lazada Group where he was previously group chief marketing officer at Lazada and Daraz. 

Chew joined Lazada in 2021, overseeing the eCommerce platform’s end-to-end marketing strategy across Southeast Asia and South Asia. In the role, he led brand strategy, creative development, media execution and go-to-market planning across 11 markets.

Read more here. 

2. Maker Lab elevates Intan Mokhnar to CEO

Maker Lab, the in-housing partner and lead AI agency for Miroma Group, has elevated Intan Mokhnar (pictured) to chief executive officer. As CEO, Intan will continue to oversee overall business operations and drive growth across Maker Lab’s client portfolio.

Intan steps into the CEO role after a three-year tenure as managing director, during which the agency expanded its client portfolio and deepened its embedded model with global brands.

Read more here. 

3. How CHAGEE is making tea worth reading

CHAGEE is stepping beyond beverages into cultural publishing with the launch of a limited-edition magazine, Roots of Tea, unveiled in conjunction with International Tea Day.

Positioned as more than a brand brochure, the publication frames tea as a cultural artefact shaped by centuries of trade, tradition and shifting lifestyles. Released on 21 May, it traces tea’s journey from the Ancient Tea Horse Road to modern-day rituals across Asia and beyond, blending heritage storytelling with contemporary consumption.

Read more here. 

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