FWD launches 12 charitable grants across Asia

To celebrate its 12th anniversary, FWD Group has launched 12 charitable grants aimed at supporting local communities across Asia. These grants focus on supporting non-governmental organisations (NGOs) with initiatives spanning financial literacy, social entrepreneurship, career readiness, and health and wellbeing within communities.

Since its founding in 2013, FWD has grown from its beginnings in Hong Kong, Macau, and Thailand to now span 10 markets across Asia, including Cambodia, Indonesia, Japan, Malaysia, the Philippines, Singapore, Vietnam.

In Hong Kong, FWD has expanded the JA SparktheDream programme in partnership with the non-profit Junior Achievement (JA) Hong Kong. This includes the launch of a workshop that combines financial education with social and emotional learning to engage primary school students.

Alongside this, it has supported the local charity Women In Sports Empowered Hong Kong (WISE) to empower teenage girls through sports for mental wellbeing and self-confidence.

While in Southeast Asia, FWD has partnered with GivingHub in Malaysia to provide 200 low-income families with health and financial literacy educational workshops, as well as 200 health screenings and consultations. ​

In Singapore, the brand has assisted children with chronic illnesses and their families by joining Ride & Walk for Rainbows 2025, and it has also organised a visit to Mandai Wildlife Reserve for children and youths with rare genetic and neurological disorders. This collaboration is being undertaken with Club Rainbow.

Meanwhile, FWD has supported InnovateHer Academy 3.0 with Indonesian firm KUMPUL.ID to equip female entrepreneurs with business skills, mentorship, and investment readiness skills. It has also launched a new financial education programme with Prestasi Junior Indonesia. This new initiative will equip 30 school teachers with the skills and knowledge to deliver engaging and effective financial literacy lessons.

Similarly, in the Philippines, FWD has joined forces with JA Philippines on the JA Forward Your Success initiative, which supports graduating college students with financial literacy and career planning.

Beyond these markets, further initiatives have been rolled out in Cambodia, Japan, Thailand, and Vietnam, providing support to children, cancer patients, disadvantaged young people, and university students.​

Earlier this year, FWD extended its regional partnership with JA worldwide, to reach 40,000 more students across Asia by the end of 2027 with its award-winning financial literacy programme, according to the release. In the next phase, the programme aims to integrate new tools to strengthen financial literacy, mental wellness, and resilience - while involving more teachers and families in the process.

Huynh Thanh Phong, group chief executive officer and executive director of FWD Group, said, “Celebrating our 12th anniversary as a newly listed company makes this milestone especially meaningful. The life insurance business is a deeply personal one, with FWD now touching the lives of 30 million people and their families across Asia. With caring as one of our core values at FWD, giving back in tangible and impactful ways to the wider community is a big part of our vision of changing the way people feel about insurance.”

MARKETING-INTERACTIVE has reached out to FWD Group for more inforamtion.

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