FWD HK and SinoPac ink deal to offer diversified wealth management offerings

FWD Hong Kong has signed a long-term bancassurance partnership agreement with Bank SinoPac to provide diversified wealth management offerings for bank customers.

Deeply rooted in Taiwan, SinoPac operates over 120 branches in Taiwan and Hong Kong, providing wealth management planning services to mid-to-high-end customers. Through establishing a closer partnership, SinoPac and FWD aim to optimise asset allocation options for SinoPac customers, offering more personalised product solutions to meet their diverse financial needs.

This collaboration will expand FWD's reach in high-net-worth and commercial markets by providing SinoPac's customers, including high-net-worth individuals, with diverse insurance solutions and services for asset allocation and legacy planning.

Ken Lau (pictured right), managing director of Greater China and Hong Kong CEO, FWD said, "FWD Hong Kong is honoured to embark on this partnership with Bank SinoPac, which is set to create exciting new opportunities for both businesses. Together, we will bring bank customers a wide range of insurance solutions and services to enhance wealth growth and legacy planning, empowering them to achieve their financial goals at different life stages and changing the way people feel about insurance."

FWD has a track record of delivering innovative insurance solutions, such as the "MaxFocus" series of life insurance and savings plans. These wealth solutions help high-net-worth customers capture global investment opportunities, provide stable long-term potential returns, and enable flexible legacy planning.

FWD continues to expand its multi-channel distribution strategy, including strengthening its bancassurance partnership network to reach more customers, as well as actively developing its tied agency, brokerage, online and direct sales platforms. The continuous expansion of partnership network, bolstered by a digital-driven and customer-led strategy, further drives growth across FWD.

MARKETING-INTERACTIVE has reached out to FWD HK for more information.

Don't miss: yuu celebrates partnership with FWD HK with game truck

Back in September 2024, FWD HK celebrated its strategic partnership with yuu by launching a game truck which will stop at various locations in the city.

The partnership aimed to extend the insurance products to medical plans, where yuu members can now get all-round protection with yuu Insure. This also aims to enhance online insurance experience for yuu members. 

The partnership introduced additional medical insurance options such as Voluntary Health Insurance Scheme (VHIS), hospitalisation, critical illness as well as personal accident protection, offering a total protection for yuu members.

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