Former Wild Advertising cofounder joins Meetsocial as MD

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Meetsocial, a leading global digital marketing agency, has hired Lee Kai Xin as managing director for Southeast Asia. The strategic hire reinforces the agency's commitment to accelerating growth in the region while delivering exceptional marketing solutions for its clients.

Lee brings over 20 years of experience in brand strategy, marketing, and digital transformation. As a leader in the advertising industry, she has consistently delivered strategic creative impact and deep expertise in building brands within the digital ecosystem.

In 2011, Lee joined Wild Advertising and Marketing as a co-founder, growing it into one of Singapore’s top independent social media agencies. Under her leadership, Wild was successfully acquired by PRAP Japan in 2021, marking a significant milestone in her entrepreneurial journey. She has also served as a trusted advisor to tech startups, driving hypergrowth, long-term brand equity, and sustainable business models.

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“I am thrilled to join Meetsocial at such an exciting time of growth and innovation,” said Lee. “Meetsocial’s impressive track record and mission to help businesses grow internationally resonate deeply with my belief in building transformative strategies and impactful digital solutions. I look forward to working with our talented team to drive success for our clients across Southeast Asia.”

Founded in 2011, Meetsocial manages over US$5 billion in online ad spend annually, with a global footprint spanning the US, Asia, and Europe. Its team of over 1,000 professionals partners with industry leaders such as Lazada, Microsoft, Temu, SHEIN, Xiaomi and Trip.com, leveraging in-house business intelligence systems to deliver world-class marketing solutions.

“Lee’s extensive expertise and proven leadership make her an invaluable addition to Meetsocial,” said Dan Kelly, SVP of international business development at Meetsocial. “Her innovative vision and deep understanding of the Southeast Asian market will be instrumental in achieving our growth objectives and strengthening relationships with our clients.”

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