FCN's Wonderlab brings experiential innovation to Indonesia's creative industry

Future Creative Network (FCN) is expanding beyond advertising, marketing communications and content production with the launch of Wonderlab, an immersive physical education and play destination designed to support the holistic development of children and pre-teens.

Located on Level 6 of Senayan City, Jakarta, Wonderlab officially opens on 15 June following a soft-launch period from 5 to 8 June. Developed through FCN subsidiary Wonder World Entertainment, the venue reflects a broader ambition to create not only creative content and services, but also physical experiences that deliver educational, social and commercial value.

While local creative companies have traditionally been associated with campaigns, branding and content production, Wonderlab aims to demonstrate how creative capabilities can be applied to building destination-based experiences for domestic audiences.

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Built around the philosophy of mens sana in corpore sano - a sound mind in a sound body - Wonderlab seeks to position physical activity as a foundation for mental resilience, adaptability and creativity. Every aspect of the destination is designed to encourage children to move, explore, take on challenges and develop confidence through active play.

"Today, far too much focus is placed on academic development, while the physical growth that shapes a child's character and resilience is too often set aside. Wonderlab was created to restore that balance - a space where children and pre-teens can move, think, try, fail, try again, and grow into individuals who are brave, resilient, adaptive, and deeply curious," said Belinda Luis, president director of Wonderlab.

Spanning 1,405 square metres, the facility combines immersive design, projection mapping technology and movement-based activities to create a multi-sensory learning environment. Its offerings include a 460-square-metre adventure zone, a 200-square-metre Wonder Class area for structured programmes, one of Jakarta’s largest ball pools with 320,000 balls, and a dedicated café.

Wonder Class programmes cater to children aged one to eight and include gymnastics, ballet, dance, mixed sports and creative activities, reinforcing Wonderlab’s belief that physical education can be an important component of childhood development rather than simply a recreational activity.

For FCN, the project represents a tangible expression of its vision for a more complete creative industry ecosystem.

That vision drew attention during Wonderlab’s opening week, with Indonesia's minister of creative economy, Teuku Riefky Harsya, visiting the venue and citing it as an example of how creativity can be translated into a meaningful consumer experience.

"The creative economy we are driving as the new engine of growth is built on the emergence of innovation that is close to the people. Wonderlab is an example of how creativity can be translated into an immersive experience with real economic value - strengthening the domestic creative industry, while nurturing a generation that is creative, adaptive, and ready to face the future," he said.

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