Epsilon adds Simrat Sawhney to leadership team as VP of sales and client growth for Asia

Epsilon, a global advertising and marketing technology company, today announced it has added industry-veteran Simrat Sawhney (pictured) to its leadership team as VP of sales and client growth for Asia.

Reporting to regional CEO Alban Villani, who oversees India, Southeast Asia, and Europe, Sawhney will be responsible for Epsilon’s commercial strategy, sales and client partnerships across Asia, with a focus on India and Southeast Asia.

Based in Singapore, she will oversee the development of Epsilon’s sales team in the Asia Pacific region as it solidifies itself as the leading technology partner for marketers seeking growth and customer loyalty.

“Sawhney brings a wealth of experience, personal development coaching and an energy that perfectly align with our ambitious goals,” Villani said. “As we continue to tell the story of Epsilon around the world, we’re eager to bring on strong leaders such as Sawhney to introduce our team and industry-leading capabilities to the market.”

Sawhney brings more than 15 years of commercial leadership in the Asia Pacific region with a proven track record of building billion-dollar businesses and driving transformative growth.

Prior to joining Epsilon, she led ad sales for Global Gaming as the head of sales for the vertical’s Asia Pacific growth business at Meta. In that role, she was responsible for client partnerships, business development, and account management across Greater China, Southeast Asia, India, Japan, Korea, Australia, and New Zealand.

With more than 40 offices and 9,000 employees around the world, Epsilon’s industry-leading technology enables advertisers to harness the power of their first-party data and connect with consumers to drive performance. The company’s platform drives full-funnel growth – from targeted programmatic advertising to on-site personalisation and retail media – fostering lasting relationships that unlock each brand's full potential.

“Epsilon offers marketers the most comprehensive approach to marketing technology, and the company’s ability to connect data, insights and identity across the entire customer journey is a game-changer,” Sawhney said.

“I'm energised by the opportunity to contribute through a perfect blend of people and commercial leadership as I lead a talented team to drive growth for our clients and solidify Epsilon's position as a market leader.

“I understand the evolving needs of marketers throughout the customer life cycle, from user acquisition and on-site personalisation to retention and cross-platform measurement. I've consistently delivered results by maintaining a client-centric approach and leveraging targeted strategies, which aligns perfectly with Epsilon’s focus on personalised consumer journeys and measurable business outcomes.”

Sawhney is a graduate of the Strathclyde Business School at the University of Strathclyde, and the Lee Kong Chian School of Business at the Singapore Management University.

A life-long learner dedicated to mental resilience and continuous self-development, she is committed to empowering individuals and organisations as a leadership coach and is an active advocate for diversity, inclusion and community building.

She founded and led Women@ APAC at Meta for five years, co-founded and served as Executive Chair of Connected Women Singapore, and worked on several DEI initiatives for the gaming industry. She has also partnered with external organisations such as UN Women, HeForShe, and Female Founders, and educational institutions, delivering keynote addresses, promoting STEM education and career opportunities for women in tech.

About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the centre of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data to enhance, activate and measure campaigns with confidence.

We believe in an open, privacy-first advertising ecosystem. Over the decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web.

For more information, visit www.epsilon.com.