Enlinea celebrates at AOTY and MARKies Awards 2024

This post is sponsored by Nuren Group.

In a remarkable celebration of creativity and excellence, Enlinea, a proud subsidiary of Nuren Group, emerged victorious at the prestigious AOTY and MARKies Awards 2024. This significant achievement underscores Enlinea's unwavering dedication to innovation, strategic brilliance, and impactful marketing within the parenting and baby industry.

Motherhood Parenting SuperApp: The beacon for mothers (and fathers too!)

Leading the charge in Enlinea’s success is its flagship media platform, Motherhood.com.my, which won the bronze award for Most Creative – Physical/Virtual Events at MARKies 2024. The awarded campaign – “Motherhood: Go-to-Destination for Mothers” – epitomised the essence of what the platform stands for in guiding new mothers through the myriad challenges they face with practical advice, support, and a robust community network.

From left to right: Kelvin Leow, Racheal Divya Joseph, Petrina Goh, Dato Eng Yee Koon, Nur Rahimaton Abdul Shukor, and Pankhismita Bura Gohain – Enlinea.

Campaign highlights:

• Strategy: The campaign employed a dual approach. Parentcraft events offered comprehensive baby care workshops both online and offline, while the "Motherhood BFF Breastfeeding Camp" was designed to empower mothers nationwide, fostering a sense of solidarity and support.
• Execution: The engagement was profound, with over 1,000 tickets sold for parentcraft classes, and more than 1,400 pledges at the Motherhood BFF Breastfeeding event, which earned recognition from the Malaysian Book of Records.
• Results: The campaign reached an impressive audience of over 1.8 million on social media, generated extensive media coverage, and amplified the message of empowerment and community support for new mothers.

Clearblue campaign: "Try-To-Chill Podcast"

Enlinea’s creativity shone brightly with the Clearblue campaign, which earned a bronze award for Most Creative Audio at MARKies 2024. The "Try-To-Chill Podcast" courageously addressed the often-taboo topic of male infertility, providing a supportive and open space for couples navigating fertility issues.

From left to right: Pankhismita Bura Gohain, Racheal Divya Joseph, Dato Eng Yee Koon, Petrina Goh, Amiera Zhulkepli, Nur Rahimaton Abdul Shukor, Raja Nur Shahira Raja Abdul Halim, and Anita Roslan – Enlinea.

Campaign Highlights:

• Strategy: Hosted by Deena Marzuki and Reza Ramli, the podcast delved into their personal “trying to conceive” journey, offering relatable insights and practical advice.
• Execution: Promoted across the Motherhood platforms and social media, the podcast achieved 84,392 streams, 11,292 plays on Instagram, and 73,100 views on Facebook.
• Results: The campaign reached 662,036 individuals, garnered 683,512 impressions, and facilitated 37,156 interactions, sparking meaningful conversations and connections among listeners.

A testament to innovation and passion

“We are immensely proud of our team's achievements at the AOTY + MARKies Awards 2024. This recognition is a testament to the hard work and dedication of our talented team and the collaborative company culture we have cultivated,” said Petrina Goh, CEO of Enlinea.

“To be acknowledged by fellow marketers in our first foray into marketing awards is truly an honour. It reflects the innovation and passion that drives Enlinea forward. This milestone also highlights our journey from a start-up to reaching an IPO in just 10 years of operation, underscoring our commitment to excellence and growth.”

Enlinea’s commitment to excellence

Enlinea remains steadfast in its commitment to pushing the boundaries of creativity and effectiveness in its campaigns. The company continues to support and empower its audience through innovative strategies and impactful storytelling. This recognition serves as an inspiration to strive for even greater heights in the future.

Enlinea’s bright future

Enlinea’s recent accolades at the AOTY and MARKies Awards 2024 not only highlights its current achievements, but also sets the stage for a future filled with promise and potential. As Enlinea continues to innovate and inspire, it has solidified its position as the go-to destination for parents and the baby industry, with creativity, passion, and an unwavering commitment to excellence.

About Enlinea

Enlinea, a subsidiary of Nuren Group, is a leading marketing and advertising agency dedicated to creating impactful campaigns that resonate with audiences. With a focus on innovation and strategic excellence, Enlinea has quickly established itself as a key player in the industry.

Nuren Group is NSX-listed and is the leading eCommerce and digital content provider, focusing on parenting education, maternity wellness, and women’s livelihood.

Its digital products include Motherhood.com.my, Kelabmama.com, Ibuencer.com, and the recently launched Motherhood Parenting SuperApp. To date, its community consists of over 5,000 merchants and brands, and more than five million active users across Malaysia, Singapore, and Thailand.