Edelman names Christiane Schulz as new APAC COO

Edelman has appointed Christiane Schulz (pictured) as its chief operating officer for Asia Pacific, effective 1 April. She will report to Rakesh Thukral, Edelman’s CEO for APAC, and focus on enhancing operational excellence and client growth across the region.

Schulz transitions from her current role as CEO of Edelman Germany, a position she has held since 2019. During her tenure, she successfully expanded the firm's presence, strengthened its market position and drove business growth.

Edelman noted that under Schulz's leadership, Edelman Germany has grown, diversified its client portfolio and enhanced its capabilities in key sectors. She has also been instrumental in fostering a collaborative, people-first culture and driving innovation across the business.

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Prior to joining Edelman, Schulz served as CEO of Weber Shandwick Germany for six years. She has also held senior positions at various other German companies.

Schulz said she was honoured to take on this new challenge.

“Edelman has a strong foundation in the region, with deep regional expertise and client relationships, presenting incredible opportunities for growth,” she said. “I look forward to continuing to elevate our work and helping our clients navigate today’s complexities to drive meaningful impact."

Thukral said Schulz’s experience will be invaluable as Edelman works to strengthen its APAC business.

“She brings a wealth of experience in leading large teams and building trusted, long-term client partnerships. I look forward to working closely with her to further enhance our operations and accelerate growth across the region."

Most recently, Delicia Tan took on an expanded role as CEO for Edelman's operations in Singapore, in addition to her current responsibilities as CEO for Hong Kong and Taiwan. Her newly expanded remit to now include Singapore came as Julia Wei departed the firm to pursue a new venture as CEO of The Atelier & Co. (TAC) Holdings. 

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