Domino's Pizza International names ex-McDonald's SG MD as regional VP for AMEA

Domino’s Pizza International has appointed Benjamin Boh (pictured) as its regional vice president for Asia, Middle East and Africa (AMEA), effective August 2025.

In a LinkedIn post unveiling his new role, Boh shared a personal memory that highlights the emotional connection he associates with the brand. He recalled turning to Domino’s for his first meal after bringing home his newborn, describing how timely delivery, quality pizza, and attentive service helped “save our day”.

“People resonate with a food brand based on the moments created by the brand, above and beyond the food it serves,” Boh said.

Don't miss: Exit interview: Linda Hassan reflects on 15 years at Domino's, and her next steps

Before joining Domino’s, Boh spent 12 years at McDonald’s, holding key roles including regional director of strategy and insights, AMEA; head of strategy and insights, Singapore; and director of strategy and insights division, Japan.

In 2021, he became chief operating officer of McDonald’s Singapore, overseeing operations, human resources, restaurant development, real estate, and marketing, before being promoted to general manager.

Most recently, as managing director, he worked with board and leadership teams to chart long-term growth strategies and build teams and platforms that deliver measurable business returns. Boh also held roles at Analytic Partners and Procter & Gamble prior to his time at McDonald’s.

MARKETING-INTERACTIVE has reached out to Boh and Domino's for more information. 

Boh’s appointment follows the departure of Linda Hassan, who stepped down after more than 15 years shaping Domino’s presence in Malaysia, Singapore, and Cambodia. Hassan confirmed her exit to MARKETING-INTERACTIVE as she wrapped up her final day in August, closing a chapter marked by transformative leadership, bold brand-building, and radical innovation.

She joined Domino’s Malaysia as senior manager before rising to senior vice president of marketing for Malaysia and Singapore in 2010. Hassan later served as general manager of marketing for the two markets, returned to the SVP role, and was appointed group chief marketing officer in 2020. During her tenure, Cambodia was added to her remit, extending her influence across three key Southeast Asian markets.

Earlier in March, Domino's Pizza also named Bastiaan de Clercq as its new president and head of marketing, covering Malaysia, Singapore and Cambodia. Bringing over 13 years of expertise in marketing, digital transformation and commercial leadership, de Clercq is tasked to spearhead the region’s marketing strategy, innovation, and commercial initiatives, driving brand growth and advancing digital transformation.

Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join the industry's leading marketers at Digital Marketing Asia 2025 Malaysia on 30 October to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.

Related articles:
Domino’s onboards FrieslandCampina veteran as new president and head of marketing for MY, SG, KH
From spicy to strategy: Domino’s Linda Hassan on championing brand love in the digital chaos
Linda Hassan takes on group CMO title at Domino's Pizza MY and SG