DO. ASIA names new head of media to advance integrated growth ambitions

Independent marketing agency DO. ASIA has appointed Conrad Victorino (pictured) as its new head of media, signalling a continued investment in building a more integrated offering that connects media, creativity, creators, commerce and technology.

Based in the Philippines, Victorino brings more than 15 years of experience across media, digital transformation, performance marketing, commerce and business leadership. Throughout his career, he has worked with major local and regional brands including GCash, Ayala Land, Unilever, Coca-Cola, H&M Southeast Asia, Kenvue, Western Union and the Philippine department of tourism.

Victorino joins DO. ASIA from Universal McCann Philippines, where he most recently served as head of digital. In that role, he led several of the agency's largest client relationships, helping organisations strengthen media and performance ecosystems, advance business transformation initiatives and expand partnerships across fintech, real estate, FMCG, retail and travel sectors.

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Over the course of his career, he has developed a reputation for guiding organisations through periods of growth and change, combining strategic planning, commercial discipline and team development to deliver business outcomes.

Andrew Dowling, founder and group CEO of DO. ASIA, said Victorino's appointment aligns with the agency's long-term vision as the industry undergoes significant transformation.

"The media industry is undergoing one of the most significant transformations we've seen in decades. The boundaries between media, creativity, technology, commerce, and culture are blurring, and clients are looking for partners who can help them navigate that complexity," Dowling said.

"As we continue to expand our capabilities across the region, Conrad brings a rare combination of strategic thinking, commercial acumen, and people leadership. Throughout his career, he has consistently helped businesses grow, transformed client partnerships, and built teams that deliver exceptional results. What stood out to us wasn't simply his media expertise, but his ability to connect business challenges with meaningful solutions."

For Victorino, the opportunity to help shape the agency's next phase of growth was a key attraction.

"Throughout my career, the most rewarding part has never been the campaigns or the metrics. It's been helping brands grow, helping teams succeed, and helping businesses navigate change," he said.

"We're entering a period where media can no longer operate in isolation. Consumers move seamlessly between content, creators, communities, commerce, and brands. The agencies that succeed will be those that bring these worlds together in a way that creates meaningful experiences and measurable business outcomes."

Step into PR Asia Philippines 2026 on 9 September in Manila, where communications leaders will unpack the realities of trust, nationalism, misinformation, and polarisation shaping the country’s evolving narrative landscape.

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