Design Hotels picks new agency to lead APEC communications

Design Hotels has appointed FINN Partners to spearhead its communications in the APEC region, excluding China, through strategic public relations, storytelling, and content creation.

This collaboration aims to bolster the presence of Design Hotels in the Asia Pacific by leveraging FINN Partners' expertise to strengthen the brand's storytelling and expand its reach in key markets.

Design Hotels is celebrated for its thoughtfully curated portfolio of distinctive, lifestyle-driven properties globally that resonate with culturally curious and forward-thinking travellers. Through this partnership, FINN Partners will apply its deep expertise in travel and hospitality to strengthen Design Hotels’ brand storytelling and expand its presence across key markets in the region. 

Stijn Oyen, managing director, Design Hotels, said: “At Design Hotels, our strength lies in the vision of our community of Originals. Partnering with FINN Partners helps us communicate that design-led ethos with clarity and consistency as we expand our portfolio in Asia Pacific.” 

“As we welcome more independent hotels, we remain dedicated to curating properties that truly captivate travellers through authentic cultural connections and expressive designs,” Oyen added.

Annouchka Behrmann, managing partner, FINN Partners Hong Kong, said: “We are thrilled about our new exciting partnership with Design Hotels. The brand is about storytelling through design, with each property having its own unique narrative. We’re excited to help share that story with travellers across Asia Pacific.”

MARKETING-INTERACTIVE has reached out to Design Hotels for more information.

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Established in 1993, Design Hotels represents and markets a curated selection of over 300 independent hotels in over 60 countries across the globe. From cultural hubs in fast-paced cities to tiny off-the-beaten-path escapes, each hotel reflects the vision of its pioneering owner - or “original” - who possesses a passion for genuine hospitality, cultural authenticity, thought-provoking design, and architecture.

In Hong Kong, Design Hotels oversees properties such as The Mira Hong Kong, Mira Moon, and Southside by Ovolo.

Design Hotels is headquartered in Berlin, with branches in London, Los Angeles, New York, and Singapore. Back in 2019, the company partnered with Marriott Bonvoy, expanding the reach of its member hotels and offering its community access to the industry's leading loyalty programme.

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