DBS sends CNY blessings to SMEs with street mob activations in HK

DBS SME Banking has launched a Chinese New Year social campaign that blends traditional blessings with modern banking solutions to empower Hong Kong's SMEs year-round.

Available until 28 February, the "DBS SME Banking – 2025 Year of the Snake campaign" is done in collaboration with local creative agency BYFA Consultancy. A spokesperson from DBS told MARKETING-INTERACTIVE that, with Chinese New Year marking a fresh start, businesses are seeking a prosperous beginning for the year ahead. The bank understands this tradition and actively support SMEs on their journey to success. 

As part of the campaign, DBS features visits to SME customers by its mascots Xing Xin (星星 )and Zhan Zhan (展展) along with feng shui master Qixianyu (七仙羽) as special guest. They have visited various SME customers across different sectors, including 24/7 FITNESS, Meet Fresh (鮮芋仙 ), Yifang Tea (一芳台灣水果茶 ), MasterSpicy (大師兄銷魂麵舖 ), and MyiCellar (雲窖 ) to extend New Year greetings along with tailor-made gifts, including fortune water sets, fortune cards, and fai chun to delight its customers. Master Qixianyu also shared tips on how businesses can thrive in the coming year with strategies for "風生水起".

To promote the visits, DBS has featured same-day broadcasts of the Chinese New Year greeting activities on its Facebook and Instagram pages, capturing the festive spirit.

To further engage with the audience, DBS has launched street mob activations in SME districts including Kwun Tong and Lai Chi Kok, distributing Chinese New Year fortune giveaways named 中小企新春開運三寶 to local SMEs. These treasures include fortune water set (好疊水 , 好命水 and 大把水 ), fortune cards, and faichuns, all designed to bless SMEs with wealth and positivity for the year ahead. The activation is further amplificatied on DBS' social channels. According to the spokesperson, the campaign embodies DBS' innovative approach to banking through engaging online and offline activities, while fostering prosperity and positivity in the Hong Kong SME community.

Additionally, the campaign includes the "Fortune Double Rewards" promotion, offering both new and existing customers the chance to earn cash rebates. By depositing new funds and maintaining them for 30 consecutive business days, businesses can enhance their financial stability and growth potential. DBS is also hosting a lucky draw with a total prize pool of HK$250,000, featuring a grand prize of an HK$88,888 travel voucher.

Eva Leung, executive director and marketing head, institutional banking Ggroup, DBS Hong Kong, said: "We are excited to launch our integrated Chinese New Year campaign for Hong Kong SMEs, celebrating the festive season while reaffirming DBS’ commitment to their growth. Beyond banking support, we connect with SMEs through culturally resonant initiatives that bring festive joy and positivity. Through engaging online and offline activities, this campaign showcases our dedication to empowering SMEs and drive meaningful impact.”

Don’t miss: DBS HK celebrates gastronomy with new premier concept and event series

Recently, DBS Bank Hong Kong has debuted a new marketing and customer engagement initiative to celebrate the art of gastronomy with elevated culinary offerings for its customers. Targeting affluent and high-net-worth individuals, the initiative seeks to help DBS strengthen its position as a brand that celebrates finer things in life, building brand equity and loyalty among its discerning customer base.

Launching from February to May, the initiative is done in collaboration with creative agency Narrow Door and media agency Wavemaker. It has featured chef Edward Lee, a standout contestant on Culinary Class War (黑白大廚).

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