David Lian takes on APAC regional president role at Zeno Group

Zeno Group has named David Lian regional president, Asia Pacific. A 10-year veteran of the agency, Lian will succeed Paul Mottram, who is stepping down from the role to pursue personal interests.

Lian (pictured left) was most recently managing director for growth and innovation in APAC, where he pushed for Zeno’s data-driven strategic approach and played a leading role in the development of the firm’s adoption of AI technologies, in addition to anchoring several client relationships.

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Prior to that, he established and led Zeno Malaysia, where he grew the business to a team of 40+ people over a five-year period. Lian will continue to be based in Singapore and will report to Zeno global CEO, Barby K. Siegel. Mottram will remain with Zeno through January 2025 to ensure a smooth transition.

“Lian has been a pillar of Zeno APAC for more than a decade, a capable and visionary leader and staunch champion of our culture,” said Barby K. Siegel, global CEO. Together with the region’s talented team of leaders, I am confident in his ability to take Zeno forward – building and innovating in ways that will advance our now and next ambition.”

“Meanwhile I would like to thank Paul Mottram for his many contributions over the past five years, helping to guide us through the challenges of the pandemic, providing valuable counsel to our clients, and playing a significant role in establishing Zeno China Consulting, our new venture in Mainland China,” she added.

Lian said, “I’ve seen Zeno evolve significantly since our beginnings in Asia Pacific in 2012 to become one of the region’s most progressive communications firms. As I look ahead with my trusted leaders and colleagues, we will be focused on ensuring that we are well positioned to help our clients solve business challenges with modern communications and sharp business acumen while also preparing for what’s to come.”

Mottram (pictured right) has led Zeno in Asia Pacific since early 2020. “I’m honoured to have been given the opportunity to work with such talented global, regional, and local teams in my time with Zeno. The company has an ethos and approach that’s unique and perfectly suited to help clients in the region deliver tangible outcomes, across brand and corporate reputation. As David and his team continue to develop and grow the business, I’m going to be cheering loudly from the sidelines,” he said.

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