Coty names new regional marketing director for APAC

Global beauty company Coty has named Scarlett Chan (pictured) as its APAC regional marketing director, effective from July 2025, reporting to Shereen Au, vice president, portfolio and growth, APAC, Coty.

In her new role, Chan oversees all one-axis fragrance portfolio across the APAC region including Chloé, Boss, Calvin Klein, Marc Jacobs, Jil Sander, Etro and a few Core fragrance brands, driving brand growth, go-to-market brand excellence and strategise portfolio opportunities in line with Coty strategic growth priorities.

Chan also plays a key role in supporting Coty APAC in portfolio expansion and growth opportunities across the region, looking after 16 APAC markets including Japan, South Korea, Hong Kong, Malaysia, Singapore, Thailand, India, Taiwan and multiple Southeast Asia countries.

Chan first joined Coty in 2021 as marketing director for Hong Kong and Taiwan, leading the marketing strategy of over 10 beauty brands and accelerating Coty to be one of the fastest growing prestige beauty groups in Hong Kong in the past two years.

Prior to joining Coty, Chan has gathered decades of experience in marketing, digital, eCommerce and CRM across different top beauty companies such as L'Oréal, Shiseido and Procter & Gamble.

Commenting on her new role, Chan said she is excited to take on the elevated role and will continue to drive company success across the region. "A clear vision, when combined with genuine collaboration, becomes the guiding light that transforms ambition into achievement. Together, they pave a path where individual strengths unite, challenges become stepping stones, and success is not just a destination — it's a shared journey."

Don't miss: Coty and adidas bottle up good vibes in new fragrance lineup

Back in April, Coty and apparel and sportswear brand adidas unveiled a new fragrance collection crafted for different occasions and needs of everyday life. From athletes during down time to fashion forward active lifestyle consumers, the "Vibes" collection acknowledges the influence of scents on human emotions.

Inspired by the sport and cultural heritage of adidas, the new collection of six Eau de Parfums aims to elevate mood and emotional well-being, while capturing and matching the energy of everyday life. According to a statement seen by MARKETING-INTERACTIVE, the "Vibes" fragrances have been shown to evoke positive emotions where at least 81% agree that it makes them feel good while 85% said that it boosts their mood.

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