Coty and adidas bottle up good vibes in new fragrance lineup

Global beauty company Coty and apparel and sportswear brand adidas has unveiled a new fragrance collection crafted for different occasions and needs of everyday life. From athletes during down time to fashion forward active lifestyle consumers, the "Vibes" collection acknowledges the influence of scents on human emotions.

Inspired by the sport and cultural heritage of adidas, the new collection of six Eau de Parfums aims to elevate mood and emotional well-being, while capturing and matching the energy of everyday life. According to a statement seen by MARKETING-INTERACTIVE, the "Vibes" fragrances have been shown to evoke positive emotions where at least 81% agree that it makes them feel good while 85% said that it boosts their mood.

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For those seeking a break from the mundane, 'Full recharge' and 'Happy feels' aim to turn the everyday into an adventure. 'Full recharge' offers earthy notes of cedar leaf and clary sage. Meanwhile, "Happy feels" channels zesty grapefruit extract and jasmine notes, designed to lift spirits and boost self-esteem.

When it comes to winding down, consumers can reach for 'Chill zone' or 'Get comfy', both crafted to promote calm and comfort. 'Chill zone' combines lavender and vanilla to create a peaceful, warm ambiance, while 'Get comfy' delivers a blend of vanilla and mandarin.

For those in need of a motivational push, 'Energy drive' and 'Spark up' are designed to power up any moment, according to the brand. 'Energy drive' contains a spicy twist of cardamom and pink pepper, while 'Spark up' holds a combination of sweet orange and black pepper. 

To spotlight the new realm of scent, Coty has partnered with a line-up of ambassadors, from chart-topping singer and songwriter Ava Max to acclaimed gymnast Nia Dennis, and rising athlete Sasha Zhoya. According to Coty, the group will not only endorse the collection but embody the essence of each fragrance and brand values.

The "Vibes" collection is now available at Guardian Pharmacy stores island-wide, with fans also invited to experience the full range at Coty’s upcoming pop-up at Plaza Singapura, running from 25 to 27 April.

adidas isn't the only brand to drop a fragrance in recent times. Following its huat money-scented perfume, Asian bank DBS went above-and-beyond for this year's Chinese New Year with its home scent 'Abundance'. The limited-edition scent was reminiscent of mandarin oranges, a well-known symbol of prosperity during the festive period. 

Prior to that, PR and communications agency Golin Singapore unveiled a unique fragrance set as part of its diversity, equity and inclusion (DEI) initiative. The set, titled "DiverSCENTS" represented the diversity of Golin's Asian markets, namely Singapore, Shanghai, Taipei, Hong Kong and Beijing. In 2024, fragrances were chosen for its unique ability to evoke memories, emotions and cultural connections, it said at the time. 

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