Content Champions: Singlife
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Formed in January 2022 from the merger of Singlife and Aviva Singapore, Singlife is one of the largest homegrown financial services companies in the republic. In 2022, Singlife was appointed the official insurer for the MINDEF and MHA Group Insurance Scheme, assuming the portfolio previously held by Aviva Singapore.
Content Champions is a segment during MARKETING-INTERACTIVE's Content360 conference in Singapore in which we highlight brands who have made significant impact in the content marketing space through their campaigns. This campaign was first shortlisted for Marketing Excellence Awards 2023 and was further evaluated by the editorial team at MARKETING-INTERACTIVE to make the shortlist.
Campaign: What I wish I knew in NS
Brand: Singlife