Companion Communications names new content and strategy director

Companion Communications has appointed Gavin Yeung (pictured) as its new director of content and strategy, reporting to Dominique Backhouse, founder and managing director for Hong Kong and Singapore of Companion. 

Yeung's fiercely creative eye and multidisciplinary skillset will support Companion in crafting incisive brand stories that resonate widely with luxury consumers, while positioning the agency strategically at the leading edge of the fast-changing communications space. 

Based in Hong Kong, Yeung brings over a decade of experience in the realm of luxury lifestyle media to COMPANION, having held senior editorial positions at the likes of Vogue Hong Kong, Tatler Hong Kong, and most recently at the South China Morning Post. 

Yeung is also the creative director of Kinsman, the cocktail bar he co-founded in Hong Kong, where he applies his brand-building expertise, depth of understanding in the F&B and hospitality sectors, and real-world operational expertise.

Backhouse said, "I am thrilled to welcome Yeung to our team - I have known and worked with him for years, and during that time he has become a powerhouse in Hong Kong and the region in his own right. As Companion continues to grow, we felt that Yeung's understanding of media trends as well as his decade of meeting and interviewing leaders in travel and dining, would hugely benefit our client roster. In today's ever busy market, good content and a deep understanding of what underpins lifestyle trends in Asia is what makes good communications stand out."

Launched in 2019, Companion is an integrated communications agency specialising in PR, content curation, and social media strategies for travel, dining, and property brands in Asia. With offices in Hong Kong and Singapore, Companion's senior-led consultancy operates across Asia-Pacific and Greater China, delivering nuanced strategies that elevate clients' narratives to achieve business objectives.

Don't miss: Raffles Hotels & Resorts picks regional PR agency for Asia

Back in February, Companion Communications won the Asia PR business of Raffles Hotels & Resorts. As the appointed agency, COMPANION will oversee public relations, marketing communications, strategic advisory, storytelling, partnerships, content creation and crisis support for the brand in the Asian region. 

Raffles Hotels & Resorts joins Companion's long list of hospitality clients. Most recently, the agency scored a number of wins across the sector including the launch of Capella at Galaxy Macau in Macau, the launch of Andaz One Bangkok in Thailand and the global retainer for Island Shangri-La in Hong Kong. 

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

Related articles:

Companion Communications refreshes brand and visual identity
Raffles Hotels & Resorts picks regional PR agency for Asia