Clemenger BBDO wins Stan creative account

Stan has appointed Clemenger BBDO as its creative agency as the Nine-owned streaming service looks to push further into high-impact storytelling.

Owned by Nine Entertainment, Stan offers movies, TV series, original productions and live and on-demand sport through Stan Sport.

Clemenger BBDO co-CEO Sheryl Marjoram said the agency connected quickly with Stan’s team and ambition.

“Sometimes pitch processes tell you everything you need to know about the brand, business and people, right in the first meeting,” Marjoram said.

“This was one of those pitches, and we’re incredibly proud to have won. We gelled with the team, their ambition for Stan and their commitment to creativity instantly.”

Stan marketing director Michelle Chandran said Clemenger BBDO’s creative ambition matched the streamer’s plans for the brand.

“We’re thrilled to appoint Clemenger BBDO following a closely contested pitch,” Chandran said.

“From the outset, their creative ambition matched our own – to push boundaries and prioritise high-impact storytelling that resonates with our audiences.

“Throughout the process, they demonstrated an instinctive understanding of our brand and our desire to tap into the cultural zeitgeist. We’re looking forward to partnering together to deliver premium, impactful work that keeps Stan at the forefront of Australian entertainment.”

The win adds to Clemenger BBDO’s recent account momentum, with the agency also creating Lilydale’s new “Nothing but Lilydale will do” campaign under Baiada’s partnership with Omnicom Oceania.