Chow Tai Fook launches first flagship on Canton Road

Chow Tai Fook Jewellery Group has opened its first flagship store, marking a major milestone in the brand’s transformation journey. Located on Canton Road, Tsim Sha Tsui, the new store delivers a refreshed and immersive customer experience.

The opening also marks the debut of HOME Collection, the group’s first luxury lifestyle brand, now available alongside the widest product assortment in any Chow Tai Fook store globally. The flagship launch reflects the Group’s ongoing effort to elevate customer experience and strengthen its position as a leading force in global luxury.

Don't miss: Chow Tai Fook taps Yang Yang as global brand ambassador

Spanning approximately 10,000 square feet, the store is the group’s largest in the Hong Kong and Macau market. It features a thoughtfully designed, spacious environment and a new concierge service that offers a premium, attentive experience from the moment customers arrive.

To attract new customer segments, the flagship incorporates unique elements that spotlight craftsmanship and artistry. An interactive experience zone offers a curated selection of lucky charms and trending IP collections, engaging younger shoppers through personalised products—strengthening the brand’s relevance across diverse audiences. A dedicated heritage gallery at the entrance invites visitors to explore the trust and innovation that have defined the Group as it approaches its centenary.

Sonia Cheng, vice-chairman of Chow Tai Fook Jewellery Group, said, “Opening our first flagship store on Canton Road, home to many of Hong Kong’s premier luxury stores and a wide range of renowned international brands, allows us to present our own brand vision in full."

"By expanding our product range to include a lifestyle offering and enhancing the customer experience, we can maintain a relentless focus on our vision of being the leading global jewellery brand that is a trusted lifetime partner for every generation. Choosing to open our flagship store at this point in time signals a vote of confidence by the Group in the luxury retail market in Hong Kong," she added.

Conroy Cheng, vice-chairman of Chow Tai Fook Jewellery Group, said, “The group will continue to improve store productivity as we work to engage customers with our full range of premium products and services. During the next phase of our international expansion, we will continue our transformation which will not only improve our earnings quality but also strengthen margin resilience.”

MARKETING-INTERACTIVE has reached out to Chow Tai Fook for more information. 

As part of its transformation journey, Chow Tai Fook also tapped popular Chinese actor Yang Yang as its global brand ambassador. The appointment reflects the commitment to engaging new audiences and deepening emotional resonance with overseas consumers.

Yang is set to strengthen the brand’s presence in key international markets, positioning it as a modern, elegant embodiment of Chinese luxury on the world stage. In tandem, the group also launched a flagship store at Bangkok’s iconic Siam Paragon, further cementing its global expansion in luxury retail.

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