Cebu Pacific launches dreamer plane livery designed by Filipino artists

Cebu Pacific is taking its 30th anniversary to the skies with the unveiling of the “Dreamer Plane”, a special Airbus A321neo livery designed to reflect the airline’s long-standing mission of making air travel more accessible to Filipinos.

More than a visual refresh, the Dreamer Plane serves as a brand statement. Travel, the airline noted, consistently ranks among the top aspirations of Filipinos across social and economic backgrounds. The livery pays tribute to this shared ambition and reinforces Cebu Pacific’s purpose of connecting people to the world “where dreams fly.”

At the centre of the design is “Dreamer Girl”, a character created to embody the universal desire to explore. She represents the millions of passengers who have flown with Cebu Pacific over the past three decades, many of them first-time travellers whose journeys were enabled by affordable fares and expanded connectivity.

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The artwork was developed in collaboration with Happy Garaje, a Cebu-based artistic duo, underscoring the airline’s decision to spotlight Filipino creatives. By placing local artistry on a commercial aircraft, Cebu Pacific positions Philippine creativity on a global stage while grounding the campaign in cultural authenticity.

Visually, the livery draws from Cebu Pacific’s signature palette of sky blue, ocean blue, sunny yellow and tropical green. The colours reflect both the airline’s identity and the vibrancy of the Philippines, mirroring the destinations it serves across the country and the region.

The Dreamer Plane will be flown on an Airbus A321neo, a 236-seat aircraft that forms part of Cebu Pacific’s ongoing fleet modernisation programme. While the exterior has been transformed, there are no changes to the cabin interior. The aircraft is expected to enter commercial service this year following delivery from Hamburg and will operate on domestic and short-haul regional routes, subject to operational requirements.

Once in service, the aircraft will be visible across multiple Philippine gateways and nearby regional destinations. According to the airline, “Our intention is to have more people see the Dreamer plane, inspiring everyone to keep chasing their dreams.”

The timing of the reveal is deliberate. As Cebu Pacific marks 30 years since its founding, the Dreamer Plane acts as a flying symbol of its journey - one defined by democratising air travel, expanding access, and enabling millions of personal stories to begin with a flight.

Cebu Pacific opened 2026 with the launch of Si Cebie at Ako, a brand film that reinforces its long-standing narrative around perseverance, aspiration and everyday journeys. Centred on an aspiring flight attendant, the film positions the airline as a companion in the pursuit of life goals, reflecting its belief that persistence turns ambition into reality.

The campaign underscores Cebu Pacific’s role in connecting Filipinos to family, opportunity and new beginnings, while reaffirming its inclusive “EveryJuan” ethos and its identity as an accessibility-first carrier built on scale, affordability and reach.

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