Burda Media sells BurdaLuxury SEA business

Burda Media has agreed to sell its Southeast Asia-based media business BurdaLuxury to Jaipur Capital, a Singapore-headquartered venture capital and investment platform, as it doubles down on its European core markets and digital growth bets.

The deal will see BurdaLuxury’s operations in Thailand, India, Singapore, Malaysia and Hong Kong acquired by Jaipur Capital, which positions itself as a regional player in content marketing and media with strengths in travel, luxury and aviation. As part of the transaction, Jaipur Capital will take over all BurdaLuxury staff, including the existing management team.

For Burda Media, the move is framed as a strategic refocus rather than a retreat, with the company saying the sale supports its long-term plan to concentrate on core European markets and scale investments in digital growth areas, while placing BurdaLuxury under an owner “fully dedicated” to the region.

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“We are delighted to announce this transaction which reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury has the right environment to continue its success story in Southeast Asia,” said Jan Wachtel, CEO of Burda Media.

“We’re pleased to have found in Jaipur Capital a partner who values the strength of these brands and the exceptional teams behind them. Southeast Asia remains important to Burda through our investment activities with our global growth capital arm Burda Principal Investments," Wachtel added.

For Jaipur Capital, the acquisition marks a significant expansion of its premium content footprint and a step towards its ambition of building a regional media powerhouse.

“We are delighted with this acquisition, which significantly strengthens Jaipur Capital’s premium content ecosystem across the region,” said Vikas Johari, director at Jaipur Capital.

According to Johari, the business presents a compelling profile, with 46% of revenues coming from digital, a well-balanced revenue mix across five countries, no single market contributing more than 25%, 48 million annual page views, and an engaged social media following of over 40 million.

Johari added that Jaipur Capital plans to further grow BurdaLuxury’s marquee brands across Southeast Asia, particularly in Indonesia, Vietnam and the Philippines, as well as in the Middle East, including the UAE and Saudi Arabia.

Over the last few years, BurdaLuxury has strengthened its leadership appointments across its brands. In 2025, it promoted Martin Teo to editor-in-chief of Lifestyle Asia Kuala Lumpur and Singapore. In his new role, Teo has been tasked to drive key strategies for the editorial and creative growth of Lifestyle Asia, ensuring greater synergies between the two countries. At the time, a BurdaLuxury spokesperson told MARKETING-INTERACTIVE that the new structure will enable the teams in Malaysia and Singapore to work collaboratively, while honouring the local market preferences.

In 2024, it appointed Farhan Shah as the editor-in-chief of AUGUSTMAN Singapore and Malaysia. Based in Singapore, Farhan will spearhead the editorial direction and strategy for the editions in both countries. He will also oversee the editorial teams across Singapore and Malaysia.

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