Bukalapak names Natalia Firmansyah acting CEO as Willix Halim steps down

Indonesian technology company Bukalapak has appointed Natalia Firmansyah (pictured) as acting CEO, succeeding Willix Halim following shareholder approval at the company's 2026 annual general meeting of shareholders.

Firmansyah, who has served as Bukalapak's chief financial officer since 2018, will lead the company until a permanent CEO is appointed in accordance with recommendations from the company's nomination and remuneration committee.

The appointment forms part of a broader leadership and governance overhaul approved by shareholders, which also saw Victor Putra Lesmana reappointed as a director and changes made to the company's board of commissioners.

Don't miss: Bukalapak's VP of PR bureau exits

Bukalapak said the management changes are intended to ensure continuity in business strategy, operational execution and the implementation of good corporate governance amid the rapid evolution of Indonesia's digital economy.

The AGMS also marked the departure of Yenny Wahid, who completed her tenure as independent commissioner and ESG ambassador.

The leadership transition comes at a pivotal moment for Bukalapak. The company recently reported its first annual net profit since listing, posting earnings of IDR 3.1 trillion (US$174 million) in 2025 after years of losses. The turnaround followed a strategic shift away from physical goods sales, allowing the company to focus on higher-margin digital businesses and operational efficiency.

Alongside the executive changes, shareholders approved the appointment of former Indonesian National Police chief Sutarman as independent commissioner and president commissioner, a move aimed at strengthening oversight and governance capabilities, including in areas such as cybersecurity and risk management.

With its refreshed leadership structure in place, the company said it remains focused on building an innovative, secure and trusted digital platform for customers, partners and other stakeholders.

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