BTS' V inspires Compose Coffee's first artist collaboration amid store growth

Compose Coffee has launched its first artist collaboration, teaming up with BTS member V to introduce a special three-drink menu across South Korea. The “V Composed Menu” showcases local ingredients alongside V’s personal preferences, signalling the brand’s growing global ambitions under its majority owner, the Jollibee Group.

The menu features: Lychee Allegro (a tea brewed with Cheonggyul chamomile, topped with lychee, and infused with purple, the colour closely associated with V’s fan community), Yuja Staccato (a bright smoothie highlighting Goheung-grown yuja and grapefruit, reflecting V’s fondness for yuja), and Dolce Serenade (a latte combining Compose Coffee’s signature blended milk, Korean wild honey, and espresso, the flagship offering of the collaboration).

The launch coincides with Jollibee Group’s announcement that Compose Coffee is on track to surpass 3,000 stores in 2025, reflecting the company’s strong operational momentum in its coffee and tea segment.

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“The Jollibee Group delivered strong financial results for the second quarter, with both revenue and profit growth accelerating compared to the first quarter - reflecting our continued business momentum and improved operational execution,” said Jollibee Group CEO Ernesto Tanmantiong.

On a year-on-year basis, consolidated revenues grew 15.5%, driving a 19.1% rise in operating income, with Compose Coffee contributing over half of the international coffee and tea segment’s growth. The company also reported record-high system-wide sales of 114.5 billion pesos for the quarter, a 19.6% increase from the same period last year.

Tanmantiong added: “At our core, we are here for one reason - spreading joy through superior taste. This purpose drives our innovation, defines our customer promise, and fuels our momentum. Superior taste is not just what we serve - it’s the reason our brands resonate across cultures and markets.”

The Jollibee Group recently unveiled an updated corporate brand identity designed to unify its 19 diverse brands under a single, purpose-driven vision. The refreshed identity aims to attract franchise partners, investors, and talents while reinforcing the company’s credibility as a global, values-driven enterprise.

The V Composed Menu not only exemplifies Compose Coffee’s focus on Korean ingredients and local sourcing but also reflects the Jollibee Group’s broader strategy of leveraging celebrity collaborations and culturally resonant experiences to drive engagement and growth in international markets.

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