Branding and design agency Imagination Riot names new head of social

Branding and design agency Imagination Riot has appointed Connor Reddy as head of social, marking a major step in the agency’s growth and its focus on helping brands connect meaningfully with culture.

The move reunites Reddy with Imagination Riot founder Andy Reynolds, after the two first worked together over six years ago leading creativity across WPP agencies including Ogilvy and Superunion (now Design Bridge & Partners).

In this newly created role, Reddy will lead Imagination Riot’s expanded social and culture offering, strengthening the agency’s ability to help brands cut through the noise with work that is purposeful, provocative and built for modern audiences.

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While Imagination Riot is headquartered in Singapore, Reddy's remit is global and he will work with clients spanning APAC, Europe, the Middle East and North America. He will report to Reynolds.

Reddy brings deep expertise in social-first storytelling, culture marketing and brand partnerships, with APAC experience for brands including HSBC, Riot Games, Discovery+, O2, Ticketmaster and Chelsea FC. He is also the creator behind Thailand’s viral content channel, "Farangs gone wild", generating millions of monthly views and collaborating with White Claw, Rolling Loud Festival, Corona and Jameson.

Prior to joining Imagination Riot, he was head of content and partnerships at Futera where he was responsible for increasing brand awareness and drive revenue for the premium sports trading card brand, securing commercial deals with athletes and support the launch of product marketing in China, among others. 

“Reddy gets culture at a forensic level and knows how to tune its dials into ideas people actually care about. Bringing him back into the fold is a bit of coup for us and feels like picking up exactly where we left off — just with a lot more independence," said Reynolds. 

In tandem, David Fleet, director and COO of Imagination Riot added “Reddy’s appointment marks a natural progression in our growth. Brands today are navigating an environment of constant noise and AI-generated content at scale. What cuts through is human insight —sharpened by technology, not replaced by it."

"Reddy brings an instinctive understanding of how culture and social behaviour intersect. His experience will strengthen our ability to help clients build meaningful engagement that leads to results. We’re thrilled to have him onboard," said Fleet.

Imagination Riot first opened its doors in Singapore in 2024. Since its launch, it has partnered with brands such as Tim Hortons, Kenangan Coffee, TMall and more. Most recently in October, it partnered with tennis club Ace of Clubs in Bangkok to develop its brand strategy, name and visual identity system. 

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