BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running

Bank Central Asia (BCA) has once again proven its marketing dominance, taking home the coveted ‘Marketer of the Year’ title for the third consecutive year at the 4th annual Marketing Excellence Awards Indonesia.

The banking giant emerged as the night’s biggest winner, sweeping six Gold, five Silver, and seven Bronze trophies across multiple categories. Standout campaigns included “Sepanjang Jalan Pegangan”, “#DeterminedToWin (#GigihRaihKemenangan)”, “Poket Valas”, “Modus Agak Laen – Don’t Know? Kasih No!”, and “#SekarangWaktunya BCA Expoversary 2025”.

Developed in collaboration with ALVA Digital, dentsu Indonesia, Flock – Future Creative Network, Ambilhati, Ronaksara, HIRA, and Hybrid Indonesia, BCA’s campaigns triumphed across categories such as ‘Excellence in AI-Powered Storytelling’, ‘Excellence in Brand Awareness’, ‘Excellence in Brand Strategy’, ‘Excellence in Influencer/KOL Marketing’, ‘Excellence in Location-Based Marketing’, and ‘Excellence in Media Strategy’.

Unilever Indonesia was another strong performer, clinching three Gold, four Silver, and three Bronze trophies for campaigns including “If My Skin Can, Yours Can” (with Mindshare – WPP Media Indonesia and VML Indonesia), “From Me Time to We Time”, and “Transforming Habits: From Occasional to Essential” (both with WPP Media + YMT).

Grab also made its mark with two Gold, three Silver, and five Bronze wins for campaigns such as “Hotel B2B2C – Bringing Indonesia Tourism to the Next Level, Together” and “AI Promoted Myself” (with M+C Saatchi Performance).

Other notable winners included Multi Bintang Indonesia, Ultra Jaya Milk Industry & Trading Company, Telekomunikasi Selular, KAO, Danone Indonesia, Bank DBS Indonesia, and ION WATER.

Check out the full list of winners here.

The Marketing Excellence Awards 2025 reached its grand finale at The Westin Jakarta on 15 October 2025, celebrating the country’s most impactful and innovative marketing campaigns.

Entries were evaluated by an independent jury of senior client-side marketers from leading brands including Agrinesia Raya, BCA Digital, Biensi Fesyenido, Frisian Flag Indonesia, Kawan Lama Group, and Xiaomi Indonesia.

Congratulations to all finalists and winners for pushing the boundaries of creativity and strategy. We look forward to seeing what Indonesia’s top marketers bring to the stage at the #MarketingExcellenceAwards 2026.