Baby Evie takes centre stage in PlayMade and Imaginary Ones’ Peppa Pig collab

Singaporean bubble tea chain PlayMade has teamed up with homegrown Web3 IP platform Imaginary Ones and Hasbro’s preschool brand Peppa Pig to launch an exclusive blind box collection celebrating the arrival of the character baby Evie.

The collaboration brings together two local success stories — Imaginary Ones, known for spreading positivity through digital art and creative collectibles, and PlayMade, a fan-favourite bubble tea brand — with the aim of delivering joy through every sip and surprise unboxing.

The limited-edition series features the Peppa Pig family, including daddy, mummy, Peppa, George, and the newest addition, baby Evie. Each blind box symbolises new beginnings, family, and affection, reflecting the playful spirit of the Imaginary Ones universe.

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Customers can purchase the blind boxes as a purchase-with-purchase for SG$5 with any two PlayMade bubble teas (minimum spend of SG$12), or as a standalone item for SG$15 across all PlayMade outlets starting 19 November 2025. Two hundred boxes will include a special redemption card, granting winners an exclusive 20 cm huggable baby Evie plushie.

The campaign is rolling out across social platforms, with Instagram teasers building anticipation. The first post, published on 13 November, shows Peppa and an Imaginary Ones character sliding down a giant slide emerging from a PlayMade bubble tea cup, before diving into the drink — accompanied by text revealing the 19 November launch. A subsequent post on 15 November unveiled the full design of the limited-edition baby Evie plushie.

“At Imaginary Ones, everything we do is about spreading joy, and what better way to celebrate that than through bubble tea, blind boxes, and Baby Evie. This collaboration with PlayMade and Peppa Pig is a friendly reminder that happiness can come from the smallest surprises: a sip, a smile, or a blind box,” said Gregory Poon, founding partner and CMO of Imaginary Ones.

Tan Guo Rong, co-founder of PlayMade, added: “There’s no better celebration of Baby Evie’s arrival than with a cup full of bubbles and a box full of joy. This collaboration with Peppa Pig and Imaginary Ones is PlayMade’s unique way of fulfilling our mission: to fill everyone’s cup with overflowing joy, one sip and one surprise at a time."

Playmade is not the only bubble tea brand to tap into the collectible craze. Across the border, GongCha Malaysia unveiled its own set of plushieswith four characters: Brownie Mars, Berry Eilish, Boba Marley and Taro Swift. Each character was crafted to reflect not only pop culture references but also popular Gong Cha drinks. 

Each plushie name cleverly ties into a menu item. Brownie Mars represents the brown sugar milk tea. Berry Eilish is linked to the strawberry milk tea. Boba Marley plays on the classic milk tea with pearls, while Taro Swift references the widely loved taro milk drink.

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